Berjaya Air begins premium all-business-class flights from Subang, targeting niche leisure routes and private charter demand.
SUBANG JAYA: Berjaya Air has launched a premium all-business-class flight service from Subang SkyPark, targeting niche leisure destinations and growing demand for private charter travel.
Berjaya Aviation Group of Companies independent non-executive director Datuk Chester Voo said the airline’s business model focuses on underserved destinations and premium point-to-point travel, rather than competing directly with conventional carriers on high-frequency routes.
“We are not looking to compete with traditional airlines.
“We are looking to carry dedicated 26 passengers who want to travel in comfort and quietly at their own time,” he told reporters after the launch here today.
Voo said Berjaya Air currently operates one aircraft, with a second aircraft expected to arrive in October.
He added that the airline plans to operate between four and six flights daily with the first aircraft, increasing to about 10 flights daily once the second aircraft enters service.
“Operations are scheduled to begin on May 22 with flights between Subang and Redang, followed by a route connecting Singapore’s Seletar Airport, Redang and Subang,” he said.
Voo said among the destinations being considered are Koh Samui, Medan, Pekanbaru, Batam and Langkawi.
He said fares are expected to be priced below conventional business-class offerings from traditional airlines, with return fares from Subang starting at around RM2,000.
He added that the airline’s 26-seat aircraft is configured entirely for business-class travel, with onboard meals prepared by chefs from Berjaya Hotels and Resorts.
“The airline is also positioning itself as a solution provider for non-scheduled charter services, especially during peak travel periods such as festive seasons.
“Instead of chartering a plane with 150 or 180 seats, customers can charter a smaller aircraft with only 26 seats,” he said.
He added that the airline is also planning bundled travel offerings involving hotel stays and travel vouchers through collaborations with hospitality partners and Berjaya-affiliated resorts.
“Under the model, selected flights may include hotel packages or vouchers as part of the ticket purchase.
“The aircraft arrived three days ago and we are already about 61% filled,” he added.
Also present at the launch was Berjaya Property Berhad Group Chief Executive Officer Syed Ali Shahul Hameed.
