There’s no stopping Amazon. Just a couple of months have passed since its flagship Prime Day bonanza but the online giant has now confirmed another sale – dubbed Prime Big Deal Days – which is due to take place on 10-11 October.
Nearly a year on from Amazon’s Prime Early Access Sale last October, this isn’t the first time the ecommerce goliath has hosted an autumn Prime Day-style event.
With the dates now confirmed, we can prepare for savings across tech, beauty, toys, appliances and plenty more – including discounts on Amazon’s own coveted devices, from its bestselling Kindles and Fire tablets to Echo dot smart speakers and Ring doorbells.
A preamble to Black Friday, the latest Amazon event promises to include “unmissable savings”. Keep scrolling for everything you need to know about the Prime Big Deal Days event, including the best deals to expect on Amazon devices.
When will Prime Day deals on Amazon devices begin?
Ramping up the excitement, Amazon has announced the exact dates of the October sale, which is set to land on Tuesday 10 October and continue until the end of Wednesday 11 October.
Best early Prime Day deals on Amazon devices, from Fire TV sticks to Echo speakers
Amazon Echo dot (2022): Was £54.99, now £21.99, Amazon.co.uk
The latest, fifth-generation Echo dot has the same design as its predecessor, but with improved audio quality and deeper bass from its single 1.73in speaker. The dot measures 100mm x 100mm x 89mm and weighs 349g. With the many features of the Alexa voice assistant, the Echo dot can be used as a handy timer in the kitchen, an alarm clock in the bedroom, a radio in the office, or a way to control smart home devices, such as smart plugs and smart lights.
Amazon Fire TV stick: Was £44.99, now £29.99, Amazon.co.uk
This streaming stick brings 4K movies and TV shows to the comfort of your sofa. Like all versions of the Amazon Fire TV stick, it connects to your TV’s HDMI port and hooks up to the internet via your wifi router. You then have access to apps such as Disney+, Apple TV+ and Amazon’s own Prime TV (as long as you have a subscription to each of these services).
The stick comes with a remote that can be programmed to control the power and volume of your TV, as well as the stick itself. There’s even a built-in microphone for speaking to the Alexa voice assistant – just press a button and ask Alexa to put a film on, or continue your new favourite TV show from where you left off.
Amazon Fire HD 10 tablet: Was £159, now £84.99, Amazon.co.uk
With its 10in screen, Amazon’s Fire 10 tablet features the biggest display of any of its tablet and has a high resolution, which makes it a great tablet for watching videos on. A sleek and effective machine, with plenty of power and strong battery life, now’s the time to buy as it’s discounted by nearly 50 per cent.
Amazon Kindle oasis: Was £229.99, now £179.99, Amazon.co.uk
Book worms, it’s the perfect time to invest in the coveted Kindle Oasis. “This ebook reader is stunning,” our tester said in their review. “There are physical page-turn buttons on the thicker side, which makes the Oasis feel properly weighted in the hand. Want to switch hands? Turn the reader the other way up so the weight is in the right place and the onscreen content and button functions adjust accordingly,” they added. The ambient front lighting adjusts automatically and it features mobile connectivity, so it’s a great device for reading on the go.
Ring video doorbell (second gen): Was £99.99, now £59.99, Amazon.co.uk
A saving of 40 per cent will certainly leave you feeling smug, especially when you never need miss a parcel again. Named the best premium buy in our video doorbell guide, our tester only had good things to say about this snazzy piece of home security. “The HD camera is sharp, with a fish-eye view of your doorstep – and beyond. We found we could easily make out faces on the camera, even when using night vision. The live view was handy, as was the two-way talk function – we often spoke to couriers remotely from our app when we were away from home.”
Do you need Amazon Prime to buy Prime Day tech deals?
Just like last year’s Prime Day sale in October, you have to be a Prime member to secure the savings. An Amazon Prime membership costs £8.99 a month, and unlocks free deliveries, access to Prime Video and other bonuses not available to regular shoppers.
To join, you’ll need to go to the Amazon Prime sign-up page and enter your details. Amazon also has a 30-day free trial available for those who haven’t been a Prime member in the past 12 months.
What to expect from Prime Day Amazon devices deals in 2023
With Amazon saying shoppers should expect to find “some of Amazon’s best deals of the season”, there’s sure to be plenty of its own devices on sale. Casting our minds back to Prime Day 2023, we saw the lowest price on the Amazon Echo dot, the Amazon Fire TV stick and Echo buds.
Kindle e-readers, Echo smart speakers, Fire tablets, Echo shows and Ring doorbells were also reduced heavily in the sale – and we expect to see all these products discounted in the October event.
Last year’s best Amazon device deals in the UK
During Prime Day 2023 in July, we saw the bestselling Amazon Echo dot fifth generation (£21.99, Amazon.co.uk) reduced to just over £20, while the retailer’s newest Echo pop (£17.99, Amazon.co.uk) cost just £17.99 (both items have now been reduced again).
Elsewhere, the third-generation Echo Show 5 (£49.99, Amazon.co.uk) was reduced by a whopping 50 per cent, while the popular second-generation Ring doorbell (£59.99, Amazon.co.uk) was discounted by 40 per cent.
If you were after a Kindle, you could save a third on the paperwhite (£149.99, Amazon.co.uk) and enjoy £30 off the Kindle Kids (£104.99, Amazon.co.uk).
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