Despite the fact it’s only been three months since we last filled our shopping carts full of Amazon’s official Prime Day deals in July, the online giant has confirmed it will be hosting yet another sales extravaganza this October. So, get ready for another exciting shopping event with plenty of mega savings.
Amazon Prime Big Deal Days comes almost a year after Amazon’s Prime Early Access Sale, and it also breaks up the wait between now and Black Friday. With Amazon having confirmed the exact dates (10-11 October), it’s time to start finalising your wish list – and our expert shopping team is here to keep you posted on all the latest news as it lands.
In keeping with other discount days, the sale will span across 48 hours and will include all shopping categories, from home appliances and Amazon devices to laptops, household essentials and more.
While these seasonal sales provide an ideal opportunity to purchase investment items such as mattresses and TVs, you can also shop savvily when it comes to beauty deals, by stocking up on favourites or trying new products while their prices are slashed.
So, whether your mascara is running out, you’ve got a pair of straighteners that have seen better days, or you could do with saving cash on a fresh bottle of perfume, here’s all we know about October’s Prime Day beauty deals.
Best beauty deals at Amazon right now
Ghd gold styler hair straighteners: Was £179, now, £139.99, Amazon.co.uk
Ghd’s gold styler hair straighteners have been sliced in price by a sizeable £40. We named this model best for straightening and curling in our guide to the best ghd straighteners, where out tester praised the tool as a “versatile option” that delivered “a straight and glossy finish in minutes”. As the brand’s name and our review can testify, these straighteners will help achieve a good hair day, and you can now get your hands on them with 22 per cent off the price.
BaByliss elegance 2,100W hair dryer: Was £45, now £28.99, Amazon.co.uk
This frizz-busting ionic hair dryer currently comes with an equally smooth 38 per cent saving, taking its price down to less than £30. The styler has a drying power of 2,100W, three heat settings, two speed settings and a 2.2m power cord. Plus, integral ceramic technology offers extra smoothing help.
While we’ve not tried this exact model, we named a similar BaByliss hair dryer best overall in our best hair dryers round-up, where our tester said: “We found hair was less frizzy after using this machine, which has been designed with super-ionic technology.”
Revlon one-step hair dryer and volumiser: Was £62.99, now £38.24, Amazon.co.uk
TikTok’s famous alternative to Dyson’s airwrap styler (£479.99, Dyson.co.uk) has garnered millions of views on the app. Now, thanks to Amazon, the cost-cutting hair tool is even more affordable. Earning a spot in our round-up of the best hot brushes and having been put through its paces by our deputy editor, Revlon’s one-step comes IndyBest approved. In our review of the tool, our tester hailed it as a “worthy investment”, adding that it gave them a “salon-worthy blow-dry at an affordable price”.
Ultrasun face SPF30: Was £22, now £16.93, Amazon.co.uk
SPF is an essential year-round, so we’re pleased to spot this 25 per cent saving. Ultrasun’s face SPF30 is an unscented, moisturising option which offers protection if your skin is prone to irritation. Key ingredients include antioxidants and it was formulated to help prevent sun allergies.
A tried and tested IndyBest buy, we included this product in our best SPF for sensitive skin guide. Our reviewer said they found “the lightweight lotion absorbed into skin rapidly” and “the water-resistant broad spectrum SPF is non-comedogenic” so it won’t block pores either.
Ren ready steady glow tonic: Was £28, now £18.87, Amazon.co.uk
Trust us, you need Ren’s tonic in your skincare regime. Designed to brighten, exfoliate and hydrate tired skin, the multi-purpose product is formulated with gentle, yet powerful lactic acid (AHA) and salicin (BHA). In our review, our tester said: “Fitting easily into your existing evening routine, REN’s toner is designed for daily use, with the product effortlessly gliding on with a cotton pad. Not only does it help clean your face at the end of the day, it leaves skin visibly more radiant.” Better still, you can save 33 per cent on the staple right now.
Rimmel London extra super lash volumising mascara: Was £4.99, now £3.34, Amazon.co.uk
Save a reasonable 33 per cent on the cost of this Rimmel mascara, meaning you can stock up on new make-up for less. The black mascara is designed to be curling and defining, and it’s been ophthalmologically tested. Plus, vitamin E is included to help condition your lashes during wear.
While we’ve not tested this mascara in particular, we are big fans of Rimmel here at IndyBest. We included a similar product from the brand in our best mascaras round-up, which was named best budget option and our tester said: “You can always rely on Rimmel for affordable, effective and accessible wands.”
When will Prime Day beauty deals begin?
Amazon has confirmed the Prime Big Deal Days event will kick off on Tuesday 10 October, with deals dropping until the end of Wednesday 11 October.
Do you need Amazon Prime to buy Prime Day beauty deals?
Yes, just like July’s Prime Day event, you will need to have an Amazon Prime membership to bag the limited-time Prime Big Deal Days savings on offer. It costs £8.99 a month to have an Amazon Prime membership, and this gets you free next-day deliveries, Prime Video access and other benefits such as savings that aren’t available for other shoppers. Head over to the Amazon Prime sign-up page if you’d like to make the most of these perks by joining.
Alternatively, it’s worth knowing Amazon also offers a 30-day free trial, which you can sign up for if you haven’t had an Amazon Prime membership during the past 12 months.
What to expect from Prime Day beauty deals in 2023
The Prime Day beauty deals we’re expecting to see include skincare buys and hair-tool savings, as well as discounts across make-up, fragrance and more. To give us a steer, during previous Prime Day events, we’ve seen lots of cult classic brands pop up, such as Elemis cleansing balm with a 32 per cent saving, up to 40 per cent off Olaplex, a 25 per cent saving on the TikTok-famous Hismile purple serum and the original ghd hair straightener being reduced to less than £90.
Last year’s best beauty deals in the UK
During Prime Day this July, we saw the TikTok-favourite Revlon one-step hair dryer and volumiser reduced to less than £30 (was £62.99, now £38.24, Amazon.co.uk) and Shark’s style iQ ionic hair dryer was sliced in price by 25 per cent, taking it down to £149.99 (£179.99, Amazon.co.uk).
On the skincare front, Elemis sensitive cleansing facial wash had £10 off (£22.15, Amazon.co.uk) and CeraVe’s resurfacing retinol serum with ceramides and niacinamide came with a 26 per cent saving, taking it down to £13.30 (£16.35, Amazon.co.uk).
Meanwhile, make-up deals included a 37 per cent discount on Rimmel London oh my gloss! lip gloss, giving us change from a fiver (£5, Amazon.co.uk) and Maybelline’s New York lash sensational sky high mascara had £4 off (£8.94, Amazon.co.uk).
Voucher codes
For the latest discount codes on beauty, try the links below:
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