
Savvy shoppers will have their wish lists prepped and ready to go ahead of the Black Friday sales next month, but you certainly don’t need to wait until November to bag a bargain on a new electric toothbrush, as the next major sale worth having on your radar is just hours away.
Amazon’s Prime Big Deal Days sale – we know, it’s a bit of a tongue twister – is a two-day event that will be launching tomorrow and will run until the end of Wednesday 11 October, giving shoppers the chance to save on everything from phones and laptops to air fryers and electric toothbrushes.
We’re anticipating another deluge of red tags, with some deals worth your attention more than others. As always, our team of IndyBest experts will be on hand to help you navigate the discounts, avoid the dud deals, and find you the offers worth paying for.
Whether you’re shopping for a new TV or a pair of headphones, we’re here to spot a good discount from a mile off. To find the best deals on electric toothbrushes ahead of the sale, and for advice on getting prepared, keep reading.
Best early Amazon Prime Day electric toothbrush deals
Oral-B vitality pro electric toothbrush: Was £49.99, now £24.99, Amazon.co.uk

This budget-friendly model is half price at Amazon, so you can brush up on your dental hygiene while saving some cash. The oscillating toothbrush features different modes, so you can tailor your cleaning experience – there are even options for sensitive teeth. Plus, the two-minute timer includes 30-second signals, to help you achieve more-focused brushing. At £25, it’s a steal.
Philips one battery toothbrush: Was £29.99, now £14.99, Amazon.co.uk

Instead of charging this Philips model by plugging it into the mains, one AAA battery will see you through up to three months of brushing. Touted as being sleek and lightweight, this toothbrush made it into our round-up of the best, with our tester noting: “This is a simple, effective and very portable brush that still offers the deep clean we expect from Philips Sonicare technology.”
Already a budget-friendly option, the coral hue is currently half price.
Oral-B smart 5 electric toothbrush: Was £169.99, now £69.99, Amazon.co.uk

Ahead of Amazon’s upcoming sale, this Oral-B toothbrush is already better than half price. You can connect to the Oral-B app, to make the most of your cleaning sessions, and there’s a timer, a pressure sensor, and five brushing modes (including sensitive and whitening), so you can tailor your brushing experience. A travel case, charger and three brush heads all come included.
Oral-B iO9 electric toothbrush: Was £499.99, now £249.99, Amazon.co.uk

Oral-B’s iO9 earned itself a spot in our review of the best electric toothbrushes, where it was dubbed the best option for people with braces. Our tester noted the “pleasing design and LED graphics that denote which of the seven modes you’re currently rocking”, before praising the oscillating action that “feels like it’s cleaning the teeth very thoroughly”. It has a 14-day battery life, a red light that warns you when you’re pressing too hard, and, even better, it’s half-price at Amazon right now.
Oral-B genius electric toothbrush: £279.99, now £126.90, Amazon.co.uk

Featuring five brushing modes, including for sensitive teeth, whitening and gum care, this Oral-B model also comes with a timer, so you can make sure you’re brushing for long enough. The round head is touted by the brand as cleaning effectively along the gum line. Plus, brushing speed will slow down if it senses you’re pressing down too hard when you brush. With this deal, you can save £190.
Philips Sonicare ProtectiveClean 4300: Was £139.99, now £70, Amazon.co.uk

The Philips Sonicare ProtectiveClean 4300 does away with some of the flashier cleaning modes and sticks to the basics, with two intensity settings. It packs in everything else you need, including pacing timers, a pressure sensor, decent battery alerts, as well as neat extras such as brush-head-replacement reminders and a travel case.
When will Prime Day electric toothbrush deals begin?
Prime Big Deal Days will start on Tuesday 10 October, with offers continuing to land until the end of Wednesday 11 October, Amazon has confirmed.
This is only the second time Amazon has hosted an October sale event for Prime members. Last autumn, it hosted the Prime Early Access Sale for the first time.
Do you need Amazon Prime to buy Prime Day electric toothbrush deals?
Yes. Only Amazon Prime members will be able to access the Amazon Prime Big Deal Days discounts, so it’s worth signing up in advance of the sale, to take advantage of any early deals and offers during the event itself.
An Amazon Prime membership costs £8.99 a month and unlocks free deliveries, access to Prime Video and other bonuses not available to regular shoppers. Signing up is easy – just pop over to the Amazon Prime sign-up page and enter your details.
If you haven’t already used one, you can get a 30-day free trial of Amazon Prime ahead of the sale kicking off.
What to expect from Prime Day electric toothbrush deals in 2023
Most of the Oral-B and Philips brushes that appear in our round-up of the best electric toothbrushes tend to bounce around in value between full price and half price. We recommend never paying full price for one of these brushes.
The changing prices make it harder to spot an actual deal when it happens but, here at IndyBest, we’re constantly tracking prices to ensure we find genuine Prime Day electric toothbrush deals that are worth paying for.
Voucher codes
For the latest oral hygiene product discounts, and other tech and home appliances offers, try the links below:
Want to shop even more great deals? Check out the latest offers from Amazon


