There is a huge rush come November for advent calendars (particularly beauty advent calendars), with an increasing range of brands creating wild and wonderful countdowns. Men’s advent calendars have come a long way and now include options for fitness fanatics, skincare aficionados and those who enjoy discovering new fragrances.
Liberty’s offering for men is another stand-out this year, with its unique supply of niche scents and skincare brands that are stocked exclusively at the London-based department store. Myprotein has all your fitness needs sorted throughout the month with protein bars, creatine powder and protein shakes to keep you active for the whole month.
I’ve been opening doors early to ensure I can share the best men’s advent calendars, whether you’re shopping for a loved one or fancy treating yourself this year.
Read more: Best beauty advent calendars, reviewed
The best men’s advent calendars for 2026 are:
- Best overall – Liberty men's advent calendar 2026: £270, Libertylondon.com
- Best for cocktails: Moth cocktail advent calendar: £79, Mothdrinks.com
- Best for wellness: Healf advent calendar: £349, Healf.com
- Best for fitness: Myprotein advent calendar 2026: £67.99, Myprotein.com
- Best for fragrance: The Fragrance Shop men's advent calendar 2026: £150, Thefragranceshop.co.uk
Liberty men's advent calendar 2026
Best: men's advent calendar overall
Why we love it
- Perfect for discovering niche fragrances
- Box itself makes a great decoration
Take note
- Includes a couple of filler items like socks and playing cards
Housed in the signature shop-front box that’s become iconic for Liberty’s calendars, with green peacock-feather design and gold stars for 2026, this is the best men’s advent calendar I’ve tried.
Each year the standouts in the calendar for me are the range of niche fragrances that you can discover. From New York perfume house Vilhelm Parfumerie comes dirty velvet, a sultry woody and tobacco-forward scent that is perfect for date night. There’s also a vanilla affair from D’Orsay, which somehow makes a sweet vanilla feel masculine.
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There’s a good mix of products including skincare from Kate Somerville, Wildsmith Skin and a La Mer lip balm (which alone retails for £70). This is alongside bodycare, from bath salts by cult London brand Earl of East to a Verden sleep mist in a lovely glass bottle.
The final drawer has three products inside including Liberty playing cards, socks and 15ml Loewe esencia pour homme fragrance. The playing cards and socks feel a bit like filler, but the Loewe perfume feels special as the last treat in the calendar.
I’m a huge fan of the design of the Liberty calendar and despite the hefty price tag, there are plenty of special treats to open this advent.
Key specifications
Buy now £270, Libertylondon.co.uk
Moth cocktail advent calendar
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Best: cocktail advent calendar for men
Why we love it
- A chance to try the full Moth cocktail range
- Cocktails have plenty of flavour
Take note
- Lots of margaritas
Moth crafts some of the best canned cocktails around and its huge 24-door advent calendar, with a cocktail behind every window, is back for another boozy advent countdown.
There’s a mixture of all the signature favourites from the brand in full size. Expect spicy margaritas that have a real heat to them, espresso martinis that feel mixologist crafted and negronis that I think make the perfect bittersweet Christmas cocktail.
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A new addition is the mango margarita that launched this year, a sweeter, tropical twist on the classic margarita, with that classic lime sharpness. That does mean that seven of the 24 doors are made of margaritas, which could pose an issue depending on personal preference.
Key specifications
Buy now £79, Mothdrinks.com
Healf advent calendar
Best: wellness advent calendar for men
Why we love it
- Contains brands exclusive to Healf
- A reflection of the most sought-after supplements
- Luxury skincare
Take note
- Pretty pricey
- No wellness tech or accessories
A refreshing departure from traditional beauty or chocolate countdowns, Healf’s 25-day calendar is tailored specifically for health and wellness enthusiasts. Curated around the brand’s four pillars of wellbeing (eat, move, mind, and sleep), the minimalist silver-and-black chest focuses heavily on high-potency, science-backed supplements targeting immunity, energy, and longevity, with key inclusions from Thorne, AG1, and Momentous.
Beyond supplements, the contents offer a genuinely impressive mix: 21 of the 26 items are full-sized, including elevated luxury skincare from Dr. Barbara Sturm and Humanrace, alongside buzzy longevity products like What’s That Patch NAD+ longevity patches, fragrance items like Salt & Stone’s natural deodorant and Heretic natural perfume, and feel-good inclusions like Honestly Manuka’s 550+ MGO honey.
While it lacks wellness tech or accessories, it boasts minimal filler and delivers a massive £656 saving compared to buying the products individually. With a strong unisex appeal, it makes a thoughtful, premium investment for any man who is interested in health and wellbeing.
Reviewed by Alice Reynolds
Key specifications
Buy now £349, Healf.com
BrewDog advent calendar 2026
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Best: beer advent calendar for men
Why we love it
- No repeat products
- Classics and limited editions included
- Comes with a tasting glass to enjoy the drinks
Take note
- Very heavy
Beer lovers will be having the time of their lives this huge, heavy BrewDog advent calendar, featuring a whopping 24 different varieties. There are no repeats either. Though keep in mind, the first door doesn’t count as one of the countdowns and is a festive branded glass from which to sip all the beers.
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There are special festive limited edition beers alongside the brand’s much loved classics including punk IPA, hazy Jane, lost lager and Elvis juice. The calendar also includes lots of BrewDog’s unique brews like two scoops, a honeycomb ice cream stout in collaboration with Scottish ice cream maker Mackies.
Some of the beers are 330ml size but there are also bigger 440ml cans, and it was a lot of fun finding new favourites.
Key specifications
Buy now £51.99, Brewdog.com
Myprotein advent calendar 2026
Best: men's advent calendar for fitness fans
Why we love it
- Good range of products to support wellbeing
- Vitamin D3 supplements are useful for winter
- Relatively well-priced
Take note
- Not suitable for vegetarians or vegans
With a mixture of protein, electrolytes, creatine and even some workout accessories, this is a fitness fanatic’s dream. While some of us will be horizontal for the month of December, ingesting their weight in mince pies, the fitness fanatics will be opening doors with protein bars, protein shakes and vitamin packs.
With 24 doors to open, the whole of advent is accounted for and with lots of high protein sweet treats included too, you might struggle not to open doors early.
Key specifications
Buy now £67.99, Myprotein.com
The Fragrance Shop men's advent calendar 2026
Best: fragrance advent calendar for men
Why we love it
- Great variety of popular scents
- Two full-sizes
Take note
- Minis won't go very far
This discovery calendar from The Fragrance Shop has 25 different scents throughout advent, with iconic, recognisable lines like Boss’s bottled eau de parfum. Other highlights including Givenchy’s gentleman society, an aromatic and woody scent perfect for Christmas parties, and Rabanne 1 million, a bold and spicy option.
Inside you’ll find two full-size equivalent fragrances: Barbour’s classic men (100ml) and Jack & Jones 2 (75ml). There are also smaller testers around 5ml, and pocket-friendly 15-30ml sizes.
If you want to discover new, boutique fragrance brands this isn’t for you (Liberty has the best selection of these), but for classics that prove popular year-after-year, you can’t go wrong with The Fragrance Shop men's advent calendar.
Key specifications
Buy now £150, Thefragranceshop.co.uk
Lookfantastic grooming advent calendar
Best: value men's advent calendar
Why we love it
- Strong range of affordable and premium brands
- Includes nice keepsake gifts
Take note
- Some minis won't go very far
If there’s a man in your life who’s keen to enter the world of self-care, the LookFantastic grooming advent calendar is the perfect one-stop shop. Priced at £90, the calendar is £5 more expensive than last year, but according to the brand, the 26 products inside are worth an impressive £496. With 16 full-size products among the mix, it’s certainly feels like the gift that keeps on giving in the run-up to Christmas.
There are plenty of budget-friendly picks in this year’s edit, including the Aveeno calm & sestore SFP50 (worth £5) and L’Occitane’s lavande poivre noirs shower gel (worth £7). You’ll also find some useful grooming extras, such as a shaving brush, comb and Bareber Pro warming eye mask.
For those who like a little more luxury, there are a handful of high value items in the calendar. This include Murdock London’s black tea cologne that’s worth £51, and Elemis’s pro-collagen marine cream for men that’s worth £33. The standout product is undoubtedly the Dragons Blood sculpting gel, worth an impressive £105, which is more than the cost of the calendar itself.
Skincare is another highlight, with brands including Shiseido, Vichy, Aveeno and First Aid Beauty sitting alongside cult favourites such as Weleda skin food. With such a broad mix of grooming, skincare and lifestyle treats, there’s plenty here to make this the Lookfantastic grooming advent calendar a worthwhile gift.
Right now it’s out of stock, but we’ll let you know as soon as its back.
Key specifications
Buy now £90, Lookfantastic.com
Your questions about men’s advent calendars answered
What is the best men’s advent calendar?
Despite its £270 price tag, the Liberty calendar has plenty of premium skincare and fragrance to explore, with a value of more than £800. If you’re after a more affordable grooming option, Lookfantastic’s calendar is £90 and includes some stellar familiar favourites that will see you through the winter.
If you’re a beer drinker, BrewDog’s option is a good way to explore the surprisingly varied range of ales, lagers and stouts on offer, or Moth’s cocktail calendar is a crowd-pleaser for parties, to share with a partner (or indulge yourself on a December evening).
Are men’s advent calendars worth it?
With the rising cost of living – and as consumers become more savvy with their shopping habits – I’m seeing better value advent calendars this year. Though advent calendar prices have risen, with many on sale for £5 or £10 more than last year, the total value of products in these calendars has soared, and it’s much more competitive. You tend to get three or four times the value of goods as the price you pay.
Even without that context, advent calendars for men also make a great gift, as there are up to 25 windows to open, which means a little gift every day throughout December. The likes of Liberty and Lookfantastic have a range of IndyBest tried and tested brands, so it’s a high-quality surprise every time, and you might find a new favourite.
So, yes, advent calendars make a great gift for yourself or a loved one. Calendars can be as niche as you like, with coffee, socks, gin, beer and a multitude of other fillings that can be tailored for the recipient.
Why trust our advent calendar reviews?
At IndyBest, we’ve reviewed countless calendars over the year, assessing the presentation, variety of products, real practicalities and most importantly, value for money. From food and drink to beauty calendars, we have a team of experts who work throughout the year finding the latest information on calendar launches, reviewing all the top calendars and finding great deals as we get into Black Friday and Christmastime.
As The Independent’s Audience Lead for the shopping team, Samuel Mathewson has five years’ experience reviewing advent calendars alongside men’s gifts, grooming products and fashion, so he knows what to spend your money on and what to skip in the men’s style and grooming category.
Find the best beauty advent calendars with our expert beauty writer’s definitive guide
