BEV sales surpass the one million units mark for the first time

The BEV segment was a bright spot in Europe’s new car market with registrations exceeding the one million units mark for the first time in the first half of the year. In total, 1,193,397 units were registered, up by 25% year-on-year.

However, despite the positive trajectory, growth slowed in June with registrations rising by 15% to 240,247 units.

BEVs accounted for 17.4% of Europe’s new car market in the first half of 2025 – an increase of 3.6 percentage points compared to the same period last year. Denmark led the gains in market share increase between H1 2024 and H1 2025 (+19 percentage points) followed by Norway (+9.2), Belgium (+8.0), Finland (+7.2), and Austria (+5.6).

BEVs now hold the highest market share in Norway, Denmark, the Netherlands, Sweden, and Finland, while their share remains lowest in Croatia, Slovakia, Romania, Poland, and Italy.

As a segment, BEVs continue to grow in importance for most of Europe’s biggest carmakers. JATO Dynamics’ data shows that, excluding Tesla, BYD is the OEM most dependent on the segment, which represent almost two-thirds (64%) of its total sales mix.

However, similar to SAIC –which saw its BEV share drop to 15.4% – BYD’s BEV share has declined compared to H1 2024. This shift reflects a strategic pivot toward other powertrains, as both manufacturers sought to mitigate the impact of tariffs imposed on their BEVs.

In contrast, Ford saw a notable increase, with BEVs rising from 4.5% of its sales in H1 2024 to 13.7% in H1 2025. Volkswagen Group’s BEV share grew from 10.1% to 18.7% over the same period, while Hyundai-Kia saw an increase from 12.6% to 19.1%.

Growth was also recorded at BMW Group and Renault Group, with more modest gains observed at Stellantis, Toyota, and Mercedes-Benz.

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