Black Friday 2025 officially lands next week, but we’re already seeing the best deals from the likes of Gymshark, The White Company, Charlotte Tilbury, River Island and more, with plenty more on the way.
As senior shopping writer at IndyBest, my day job is finding and writing about the best products across fashion, beauty and more – when it comes to the best Black Friday deals, I’m well-placed to know when a price drop is worth your time. I’ll be flagging only the genuine savings in this rolling live feed, focusing on brands the team and I have actually tested at IndyBest.
A deal only counts if it’s a good price from a retailer you trust on a product that’s built to last. Between the team’s tech testing and wider product reviews, anything featured here has been properly put through its paces. And if you’re looking for something specific, IndyBest also has dedicated Black Friday guides covering everything from the Dyson airwrap to the PS5.
Still, it’s easy to overspend in the sales, so before you head to the checkout, make sure the item you’re buying is something you really want and can afford. Our consumer team have shared practical tips to help you get the best value this year.
Black Friday 2025: Latest offers and tips
- This is one of the best microwave deals this Black Friday
- Save on sports gear with Decathlon's Black Friday sale
- I've found the iPhone 16 discounted at Amazon
- Here's what to shop from Gymshark's Black Friday deals
- I've found a rare saving on the Oura ring 4
Good morning!
09:16 , Daisy LesterI’m taking over from Alice this morning to bring you even more of the best Black Friday deals. From tech to beauty, I’ll be rounding up the best deals I’ve spotted. Sit yourself down, grab a cup of Joe and enjoy your rolling feed of the best Black Friday offers that every brand and retailer has to offer.
Best Black Friday 2025 deals, hand-picked by shopping experts
Black Friday deal hunting continues
08:30 , Alice ReynoldsWith Black Friday 2025 less than two weeks away, the sales are getting bigger and better. Retail heavyweights Amazon, Boots, Currys, John Lewis and Lookfantastic have all unveiled early bargains spanning tech and beauty, while Charlotte Tilbury’s sale has plenty of make-up savings and Ninja’s event sees air fryers slashed in price.
The IndyBest team and I have been monitoring price drops for months, from mattress deals and sofa deals to the newest air fryer promotions, so we know a good saving when we see one. I’m handing over the blog reigns to senior shopping writer Daisy, and you can find the very best Black Friday deals in our guide below:
Best Black Friday 2025 deals, hand-picked by shopping experts
Save £30 on our favourite Apple AirPods
08:00 , Alice ReynoldsApple AirPods are always among the most popular products discounted each Black Friday. Early deals are already rolling in like the one below – but we’re expecting there will be further price cuts during the main event.
Apple AirPods Pro 2: Was £229, now £169, Johnlewis.com
Senior tech critic Alex Lee’s favourite pair of earbuds are currently discounted by a generous amount at John Lewis. Top-rated by tech critic David Phelan in his AirPods Pro 2 review, they’re still better than the AirPods 4, despite being older. He noted the better audio, battery life (up to six hours on a Lewis single charge) and touch controls on the buds, while praising the MagSafe case with a lanyard loop for easy charging and storage.
According to the retailer, this discount will last until 7 January 2026, so there’s plenty of time to assess if you can afford the purchase.
Spruce up with the best Black Friday vacuum cleaner deals
07:30 , Alice ReynoldsThe New Year is a good time to refresh your interiors, and the best vacuum cleaners are on hand to help. If you’re in the market for a new dust-busting device, then you’re in luck as there are some excellent models on sale from Eufy, Shark and Samsung.
Not sure where to start? IndyBest’s consumer writer Molly Greeves has rounded up the best deals in her article:
Best vacuum cleaner deals for Black Friday includes £200 off Shark models
There’s some sizzling savings from Lidl
07:00 , Alice ReynoldsWhile Lidl’s Black Friday sale is yet to fully kick off, there are some notable products on offer which are worth checking out.
Ninja classic 16cm saucepan: Was £23.99, now £14.99, Lidl.co.uk
In her best saucepan sets review, our tester Jessie Johnson gave Ninja’s three-piece pan set her top spot. This 16cm pan with lightweight handles and a lid from the brand is a versatile piece of kit for your kitchen and is now less than £15 from Lidl.
The Ninja classic 26cm saute pan is also on offer if you’re after a larger pan.
These are Vodafone's best sim-only Black Friday deals
06:30 , Alice ReynoldsVodafone has just kicked off its Black Friday sale, and you can currently save on sim-only deals on the unlimited plus plans, which give you the fastest speeds, including ones that come with the entertainment package.
Our senior tech critic Alex Lee has all you need to know about the offers in his article below:
Vodafone’s Black Friday sim-only deals are some of the best I’ve seen
Best perfume deals for Black Friday
06:00 , Alice ReynoldsPerfume is always a winner at Christmas and there’s savings to be had on fan favourites Chanel, Marc Jacobs, Giorgio Armani and more.
To save you time, IndyBest beauty writer Lucy Smith has rounded up the best fragrance deals to shop:
Best perfume deals for Black Friday 2025, from Chanel to Marc Jacobs
When is Cyber Monday?
Wednesday 19 November 2025 20:30 , Alice ReynoldsCyber Monday is the last official day of the Black Friday sales. Traditionally, it was a special day reserved for online shopping – but now, of course, the entire sale can be shopped online. This year, Cyber Monday falls on 1 December – that’s your last chance to shop the deals. In the past, we’ve seen some of the biggest price cuts on tech during Cyber Monday.
Maybelline’s TikTok-viral sky high mascara is just £7
Wednesday 19 November 2025 20:00 , Alice ReynoldsThe UK’s number one mascara, Maybelline’s sky high formula needs little introduction. Already affordable at £12, it’s now been discounted ahead of Black Friday.
Maybelline New York lash sensational sky high mascara: Was £12.99, now £7.84, Amazon.co.uk
Maybelline’s New York sensational sky high mascara boasts a uniquely designed brush that’s long, thin and densely packed with tiny plastic bristles. This makes it ideal for getting to hard-to-reach areas and easy to manoeuvre from all angles with minimal mess.
When Sarah Jones, beauty buff and assistant IndyBest editor, shared her in-depth review of the Maybelline sky high mascara, she raved about the tiny bristles that line the wand, which she found “helped comb through each and every lash – yes, even those pesky ones right in the corner”. You can pick it up for just over £7 right now.
These are the best VPN Black Friday deals, according to a tech expert
Wednesday 19 November 2025 19:30 , Alice ReynoldsWhile not the most glamorous of the Black Friday deals we’ve found, our senior tech critic Alex Lee is busy rounding up the best VPN discounts which he says are smart purchases when it comes to protecting your privacy.
From Proton VPN to Surfshark, here’s how to shop the best early Black Friday VPN deals:
Best Black Friday VPN deals 2025
Best Garmin Black Friday deals
Wednesday 19 November 2025 19:00 , Alice ReynoldsThere’s hot savings on Garmin watches this Black Friday and IndyBest’s fitness writer Harry Bullmore and fitness expert Zoe Griffin’s best Garmin watch for tracking gym activity is among the best deals.
Garmin venu 3S: Was £399, now 335.95, Johnlewis.com
Praised by for its sleek and luxe appearance, our tester said “if you love to look your best when you work out, the venu 3S is the accessory to complete your outfit”.
It had the best connectivity out of all the watches they tested and helped them power through a tough workout.
“This alerted me to when I was in peak condition and ready to push a little harder, as well as letting me know when I should take things a little easier”, our tester added. Right now, you can save almost £50 on this smart watch.
Sizzling Black Friday saving on our top rated air fryer
Wednesday 19 November 2025 18:30 , Alice ReynoldsThe Daewoo actuate smart AI air fryer won the top spot in expert kitchen tester Rachael Penn’s review of the best air fryers – and it’s currently at its lowest ever price at Currys for Black Friday. Run, don’t walk.
Daewoo actuate smart AI air fryer: Was £88.99, now £59.99, Currys.co.uk
Rachael was impressed with its built-in camera that can recognise what food you’ve put in and adjust the time and temperature accordingly. “This air fryer consistently provided good results during testing, especially with chips and chicken,” she said. “It’s a joy to use, too – the digital display is bright and clear, and there’s a handy viewing window, so you can check on the progress of your food.”
The Bose Quiet Comfort Ultra headphones are on sale at Selfridges
Wednesday 19 November 2025 18:00 , Alice ReynoldsIndyBest’s senior tech critic Alex Lee said these are the best headphones for noise cancellation in his review and I’ve found a great deal on them from Selfridges.
Bose QuietComfort Ultra wireless headphones: Was £449, now £299.95, Selfridges.com
“While some sounds did slide through, such as screaming children and police sirens, the escaped sound was so quiet that it felt like it just blended in with music,” Alex said.
Plus, the sound quality on the QC Ultras blew him away. “My tunes sounded rich and melodious, with some real precision when it was needed.”
What to shop from Selfridges early Black Friday sale
Wednesday 19 November 2025 17:30 , Alice ReynoldsThe one-stop shop for designer goods, Selfridges is hosting early Black Friday discounts which are worth checking out if you’re in the market for some early Christmas purchases or have been saving up for an expensive item.
Apple iPhone 16 Pro: Was £999, now £898, Selfridges.com
With excellent camera technology (including an ultra-wide 48MP camera), ProMotion display and luxe colourways, the iPhone 16 Pro was a hit with technology editor Andrew Griffin.
“The Pro models really do live up to their name,” Andrew said.
“For the most part, the additional features are going to be useful to people who make their living with their device but also who might want extra storage or just that buttery smooth display,” he added.
This discount is in-store only.
Best Black Friday deals on laptops, chosen by a tech expert
Wednesday 19 November 2025 17:00 , Alice ReynoldsAs IndyBest’s tech expert, Steve Hogarty knows what a great laptop deal looks like. A top tip? “I’d recommend choosing which laptop you want to buy before you scour the deals – this way, you're less likely to be sucked in by the steepest discount on a model that doesn’t fit your needs.”
In his expert shopping guide, you’ll find a curated list of the very best early laptop discounts, plus advice to help you secure the right machine for your needs and budget:
The best laptops 2025, tried and tested by our tech critics
Myprotein is offering a month's worth of creatine for just £1 for Black Friday
Wednesday 19 November 2025 16:30 , Alice ReynoldsFitness freaks, Myprotein is about to drop one of the best Black Friday offers you’ll see all month. The brand has 2,000 pouches of its unflavoured impact creatine going for just £1, with delivery included. It’s a 100g pouch, so it’ll last you around a month.
It’s first come, first served, and you’ll need to sign up ahead of time if you want a chance of getting one. It’ll go live at midday on Thursday 21 November, so set a reminder. Myprotein’s creatine is rated highly by The Independent’s fitness writer Harry Bullmore, and it usually costs £26.
When does The White Company's Black Friday sale start?
Wednesday 19 November 2025 16:00 , Alice ReynoldsThe White Company’s Black Friday sale period, known as The White Week, begins on 28 November but there’s discounts to snap up before the mega-sale event begins.
The White Company Tuscan grove large candle: Was £70, now £49, Thewhitecompany.com
The White Company’s candles are favourited by the IndyBest team and this one is currently on sale.
Tuscan Grove is a light and fresh scent with notes of neroli, orange blossom and bergamot. As it’s a large candle with three wicks, it’ll be a long lasting addition to your living space. Taking it down to £49, it’s 30 per cent off.
I've found a rare saving on the Oura ring 4
Wednesday 19 November 2025 15:50 , Alice ReynoldsThe gold standard for wearables in the wellness space, I’ve spotted a rare deal on the Oura ring 4. With a £30 saving, it’s a modest saving – but it’s definitely worth shouting about.
Oura ring 4: Was £349, now £319, Amazon.co.uk
In his review of the Oura ring 4, senior tech critic Alex Lee said the main benefit, compared with buying the gen 3 version, is the "improved durability, comfort and accuracy”. Alex added: “This isn’t a generational upgrade over the Oura ring 3, merely strengthening its position as the best smart ring out there for sleep tracking and recovery.”
The Oura ring has been reduced ahead of Black Friday
Asda Black Friday deals include up to 30% off homeware, toys and more
Wednesday 19 November 2025 15:40 , Alice ReynoldsBlack Friday has landed at Asda and the supermarket giant is currently offering up to 30 per cent off toys, electricals and homeware. The standout deal is this deal on a dual-basket air fryer.
Scoville 9L dual basket air fryer: Was £79, now £39, Asda.com
This is one of the cheapest dual-basket air fryers available right now. You get two separate 4.5L baskets, so you can cook different foods at the same time on different settings. It’s rare to see a dual-zone model drop to £39, helping you upgrade your kitchen for less. While we haven’t reviewed this exact model, Asda’s Scoville range frequently appears in our round-ups of the best kitchenware, so it’s a brand we trust.
Martin Lewis shares his advice this Black Friday
Wednesday 19 November 2025 15:30 , Alice ReynoldsA period chock-full of discounts, it’s easy to get carried away during Black Friday. That’s why IndyBest’s consumer writer Molly Greeves has shared her top tips on spotting a good deal.
Money saving expert Martin Lewis has also weighed in on how to make the most of the best massive sale event.
“Martin’s Black Friday shopping memo: If you were going to buy it anyway and it's half price, you’ve saved 50%,” he wrote in a post on X.
“If you weren’t going to buy it, but do cos it’s half price, you’ve wasted 100%.”
For more shopping advice, from working out a good deal from a rubbish one to advice on 'buy now, pay later' schemes, read our Black Friday tips:
I’m a consumer writer – here are my Black Friday tips to help you get the best deal
Wrap up with White Stuff's Black Friday sale
Wednesday 19 November 2025 15:20 , Alice ReynoldsAdd some style to your cold weather capsule wardrobe with savings on fair isle knits from White Stuff.
White Stuff Izzy fairisle crew neck jumper: Was £75, now £56.25, Whitestuff.com
The IndyBest team love a fair isle jumper and there’s some gorgeous colourways to choose from on White Stuff, be it blue mini hearts or pink and teal. Out of the bunch, my favourite is the Izzy crew neck which is wearable, cosy and 25 per cent off.
What to shop from Zara's early Black Friday sale
Wednesday 19 November 2025 15:10 , Alice ReynoldsZara’s Black Friday always grabs the attention of IndyBest’s senior shopping writer and this year is no different.
From party-season-ready dresses to your new everyday jeans, this is what to shop according to Daisy Lester:
I’m a fashion writer and these are the best early Zara Black Friday deals
Best Charlotte Tilbury Black Friday deals
Wednesday 19 November 2025 15:00 , Alice ReynoldsFound in the make-up bags of A-listers, editors and beauty buffs alike, more often than not, products from celebrity make-up artist Charlotte Tilbury’s eponymous brand rise to cult status – perhaps none more so than its magic cream. Now, you can save on a duo bundle for Black Friday.
Charlotte's magic cream duo: Was £108, now £54, Charlottetilbury.com
Charlotte Tilbury's Black Friday celebrations have officially kicked off, and the brand's 'buy one, get one free' offer is as enticing as ever, with savings across myriad fan-favourites. In her review of Charlotte Tilbury's magic cream, senior shopping writer Daisy Lester gave the formula a glowing five-star rating. After using the cream, Daisy said her "skin felt rejuvenated, glowy and softer", thanks to the oils and ingredients that flood the face with moisture.
Best Boots’s Black Friday deals
Wednesday 19 November 2025 14:50 , Alice ReynoldsStock up on your favourites from Boots this Black Friday with IndyBest beauty writer’s picks from the retailer.
Be it Oral-B, Bobbi Brown or even Garmin, Lucy Smith has hand-chosen the best Boots deals:
Boots’s Black Friday sale has arrived – these are the top deals I’m shopping
Save more than £100 on Shark's Dyson airwrap alternative
Wednesday 19 November 2025 14:40 , Alice ReynoldsDyson’s airwrap changed the game when it launched, thanks to its multi function ability. Plenty of brands have debuted similar hair tools in the years since – and Shark’s flex style is IndyBest senior shopping writer Daisy Lester’s favourite affordable alternative. Now, it’s even cheaper this Black Friday.
Shark flexstyle 5-in-1 hot air styler and hair dryer: Was £299.99, now £197.98, Argos.co.uk
Streamlining your haircare routine, Shark’s flexstyle multi-tool boasts diffuser, hair dryer, hair curler, hot brush and hair straightener features, all in one compact device. Daisy described it as perhaps the best airwrap dupe you can buy – and it’s now even cheaper than Dyson’s luxury tool, thanks to Argos’s early Black Friday sale.
Here's what to shop from Gymshark's Black Friday deals
Wednesday 19 November 2025 14:30 , Alice ReynoldsIf the gym is one of your New Year resolutions or you’re already a fitness fanatic then take note of Gymshark’s Black Friday sale as it sees up to 50 per cent off. This year’s discounts span t-shirts, leggings, shorts and vest tops but it’s a sports bra that’s caught my eye.
Gymshark boost bra: Was £35, now £14, Gymshark.com
This was our tester’s favourite sports bra thanks to it being supportive and providing the necessary coverage, while also being lightweight and breathable.
Maisie Bovingdon added: “The removable padded cups add some lift, while the thick ribbed waistband prevents any gaping, stopping the bra from sliding up during exercise.”
Now only £14, there’s nothing holding you back from that gym membership.
This top-rated sofa is further discounted
Wednesday 19 November 2025 14:20 , Alice ReynoldsA sofa is the centrepiece of any cosy living room – and Black Friday is delivering big discounts to spruce up your set-up. If you’re undecided about what you’re looking for, our interiors experts have created a guide to the best sofas – many of which will be discounted during Black Friday.
Swyft model 06 three-seater corner sofa: Was £3,996, now £2,986, Swyfthome.com
With its plump cushions and “generously wide” seat pads, the Swyft model 06 also made it into interiors expert Ali Howard’s review of the best corner sofas. Ali rated this design as the best corner sofa for families – it’s upholstered in stain-resistant fabrics, so there’s no need to panic over inevitable spills. This sofa comes in seven colourways, and the discount you get will vary depending on which colour you choose. For example, you can get more than 25 per cent off the sofa in this soft linen shade.
Best sofa deals for Black Friday 2025, picked by interiors experts
Astrid and Miyu Black Friday sale is here
Wednesday 19 November 2025 13:50 , Alice ReynoldsA jewellery brand that won a spot in global IndyBest editor Eva Waite-Taylor’s favourite online jewellery shops round-up, Astrid and Miyu has launched its Black Friday sale, offering 25 per cent off most designs.
Astrid and Miyu cosmic star bold huggies in gold: Was £60, now £45, Astridandmiyu.com
Effortlessly wearable, these small hoop earrings are 25 per cent off. Made from 8k gold plated recycled sterling silver, these are a celestial take on stackable huggies that are sure to delight any jewellery lover.
Our consumer writer shares her top Black Friday tips to help you get the best deal
Wednesday 19 November 2025 12:50 , Alice ReynoldsIndyBest consumer writer Molly Greeves is a keen bargain-hunter and is on hand to bring you her top tips to help you make the most of the deals on offer this Black Friday.
From working out a good deal from a rubbish one to advice on 'buy now, pay later' schemes, here’s everything you need to know:
I’m a consumer writer – here are my Black Friday tips to help you get the best deal
The iPhone 16 is discounted at Amazon
Wednesday 19 November 2025 12:19 , Alice ReynoldsOur tech critic David Phelan dubbed Apple’s relatively budget-friendly iPhone “an outstanding choice” – and it’s now £35 off on Amazon.
Apple iPhone 16e, 128GB: Was £544, now £509, Amazon.co.uk
In his iPhone 16e review, David said: “It's not an upgraded iPhone SE, but an awful lot more, from more storage to a bigger display.”
He added it “brings so much of the iPhone 16’s functionality, nearly all of its design chops and battery life that even beats the more expensive model”.
After more? IndyBest senior tech critic Alex Lee is busy rounding up the best Apple Black Friday 2025 deals:
I’m a tech writer and I’ve found the best Apple Black Friday 2025 deals
This is the new best price on Meta Quest 3S this Black Friday
Wednesday 19 November 2025 12:19 , Alice ReynoldsGamers rejoice, I’ve spotted the new best price on Meta’s headset on John Lewis.
More affordable and accessible than the Quest 3, the Meta Quest 3S is aimed at more casual gamers, bringing full-colour passthrough to the masses.
Meta Quest 3S: Was 378.98, now £319, Johnlewis.com
IndyBest senior tech critic Alex Lee said this is the best entry-level device you’ll find.
He added: “It runs like a dream, has a full-colour passthrough and has a wealth of VR games and mixed-reality experiences to explore.
“The graphics aren’t as sharp, so it’s not as great for watching films and kicking back, but you’ll still feel brilliantly immersed if you want a device for gaming. This is a highly capable VR headset, and superb for the price.”
Save on this realistic-looking Christmas tree at Very
Wednesday 19 November 2025 12:14 , Alice ReynoldsAlready thinking ahead to Christmas decorations? The early Black Friday deals have begun at Very, and you can save on one of the most realistic artificial trees we’ve tested.
Very Home sherwood real look full Christmas tree, 6ft: Was £189.99, now £151.99, Very.co.uk
This tree mixes PVC and PE tips for a fuller, more natural shape. Once it’s fluffed, it looks surprisingly close to the real thing, and there’s almost £40 off right now.
