Start your engines. Black Friday 2025 has officially kicked off off. From Amazon’s slashed the price on Kindle ereaders and Currys discounts on air fryers, the deals are landing thick and fast. There are also big savings to be found at Charlotte Tilbury, Nintendo, Dyson and Ninja.
As The Independent’s senior shopping writer, I’ve spent half a decade decade covering these sales, so I know the difference between a good deal and a dud. The best offers so far include £130 off the PS5 Pro, £60 off the Meta Quest 3S, £50 off the Ninja double stack air fryer, and more than £500 off Simba’s hybrid luxe mattress.
The Independent’s Black Friday guides only feature tried and tested products you can trust, and our consumer team has pulled together their top tips so you don’t get caught out by a fake discount. Grab a cuppa and get comfy. The best savings are coming right up.
The latest Black Friday offers at a glance:
- Oral-B iO2 electric toothbrush: Was £100, now £34.99, Amazon.co.uk
- AirPods Pro 3, refurbished: Was £219, now £199, Backmarket.co.uk
- Ninja Crispi portable air fryer: Was £149.99, now £117, Amazon.co.uk
- Beurer TL30UK SAD lamp: Was £69.99, now £35.99, Amazon.co.uk
- Asus Zenbook 14: Was £999, now £599, Currys.co.uk
- Lego Harry Potter knight bus: Was £44.99, now £30.99, Amazon.co.uk
- Aesop resurrection aromatique hand wash: Was £33, now £24, Spacenk.com
- Garnier micellar cleansing water, 700ml: Was £9.99, now £4.44, Amazon.co.uk
- Amazon Fire TV Stick 4K Select: Was £49.99, now £19.99, Amazon.co.uk
Black Friday 2025: Latest live deals and tips
- Best Black Friday deals in the Oliver Bonas sale
- Get 12 months of Disney+ for just 10 this Black Friday
- Get 12 months of Disney+ for just 10 this Black Friday
- Here's where to get Barbour Black Friday discounts
- Loads of PS5 games are on sale for Black Friday
Save 20% in the Coach Black Friday sale
07:40 , Daisy LesterWith bags from the likes of Chanel, Hermes and Louis Vuitton consistently getting more expensive, Gen Z and millennials are turning to more affordable brands to get their luxury fix. Coach is one such brand. In the Lyst index – a study of each season’s hottest products and brands – Coach sits at number five, behind Miu Miu, Saint Laurent, Prada and Loewe, no less.
Now, it’s kicked off its Black Friday event with 20 per cent off selected styles. Whether you opt for the vintaged-inspired logo print shoulder bag (was £325, now £199, Coach.co.uk) or the sleek Sadie satchel bag (was £325, now £199, Coach.co.uk), there’s plenty of Christmas gifting inspiration.
Is it Black Friday today?
07:33 , Daisy LesterYes! This year, Black Friday falls on 28 November 2025, with the sales event running until Cyber Monday (1 December). However, as per tradition, the biggest retailers started their sales as early as the beginning of November – think Boots and Currys.
To keep you up to date, you can shop the latest deals as they land in our guide – chosen by our team of shopping experts.
I’ve rounded up the best Black Friday deals on our expert-tested products
Best Black Friday deals in the Oliver Bonas sale
07:25 , Daisy LesterOliver Bonas is a go-to for fans of maximalist interiors, and its Black Friday sale has launched with 30 per cent off. These wine glasses are characterised by a delicate green stem and elegant design.
Oliver Bonas green champagne glasses: Was £19.50, now £13.65, Oliverbonas.com
With a capacity of 250ml, the stylish set doesn’t compromise on practicality. Perfect for elevating drinks parties, the set of four offers excellent value at just shy of £14
Get 12 months of Disney+ for just 10 this Black Friday
07:20 , Daisy LesterThis is technically not a Black Friday deal, but it’s a stellar offer. Disney+ has a discount running where you can get 12 months for the price of 10 when you pay annually. It applies to both the premium tier (usually £14.99 a month) as well as the standard tier (usually £9.99 a month), bringing the yearly price down to £149.90 or £99.90 respectively.
It works out cheaper than paying monthly, and you still get ad-free streaming, downloads and up to 4K HDR on the premium plan.
Rare saving on the Apple Watch Ultra 2
07:13 , Daisy LesterThe Apple Watch ultra 2 is the undisputed champion for adventurous types, packing a durable titanium case and multi-day battery life.
Apple Watch Ultra 2: Was £659, now £599, Argos.co.uk
“It's a rugged and effective watch, making it ideal for fans of extreme sports,” said tech critic David Phelan in his Apple Watch ultra 2 review. “You can choose between specific bands to suit active sports, such as the ocean band and the alpine loop.” This discount gets Apple’s most powerful wearable for a more palatable price.
I’ve found the best Black Friday Apple deals on MacBooks, Apple Watches and more
More deals, coming right up
07:00 , Alex LeeAll righty, that’s my night shift done. I’m handing the reins back over to senior shopping writer Daisy, who will take you through even more sales this morning. I’ll be back in the late afternoon for even more bargain hunting. Catch you all soon, and happy Black Friday!
Get an Amazon Echo Dot for £30 this Black Friday
06:45 , Alex LeeAmazon has just slashed the price of the Echo Dot to its lowest price this year.
Amazon Echo Dot: Was £54.99, now £29.99, Amazon.co.uk
In my review of the smart speaker, I wrote that “this speaker Alexifies every room in your home on a budget, while still delivering decent sound and good smarts.” At less than £30, you won’t find a better-value smart speaker this Black Friday.
Save up to 40% on Princess Polly for Black Friday
06:30 , Alex LeeSimilar to Zara and Pull & Bear, Princess Polly is offering up to 40 per cent off almost everything on the site when you use the code “BFSALE40” at checkout. Princess Polly says the discount will work on more than 7,000 styles across dresses, knits, jackets, tops, skirts and its Lower Impact range.
My favourite robot vacuum cleaner has been slashed in price for Black Friday
06:15 , Alex LeeTired of vacuuming with your own hands? Put your feet up, my favourite robot vacuum cleaner has just been discounted for Black Friday.
Eufy X10 pro omni robot vacuum cleaner: Was £699, now £499, Amazon.co.uk
The Eufy X10 pro omni is my favourite robot vacuum and the one I still use every single day, despite testing loads of others. In my full review I described it as “a marvellous machine” that excels at mopping, with a big water tank that barely ever needs refilling. The whole thing is automated to the point where you barely think about it.
How does Cyber Monday differ from Black Friday?
06:00 , Alex LeeIt’s officially Black Friday, but how does the sale differ from Cyber Monday? Well, not very much. While retailers used to save their online-only discounts for the Monday after Black Friday, the whole thing’s just blurred into one. You’ll just find the same savings on Cyber Monday as you do on Black Friday.
Marc Jacobs' daisy is half-price at Superdrug for Black Friday
05:45 , Alex LeeMarc Jacobs’ daisy perfume is one of beauty writer Lucy’s all-time favourite floral scents, and if you love it just as much, the perfume has just been slashed by 50 per cent for Black Friday.
Marc Jacobs daisy eau de toilette, 50ml: Was £75, now £37.50, Superdrug.com
In Lucy’s guide to the best Marc Jacobs perfumes, she described the original daisy as “the perfect way to emanate springtime freshness without being pigeonholed to the March-June months”.
05:30 , Alex LeeRecord Store Day’s Black Friday sale has finally arrived. If you’ve never taken part before, it’s basically a mini Record Store Day. Like RSD, a curated list of limited-run vinyl releases drop at independent record shops around the UK.
Everything goes on sale in-store from 8am today, and whatever’s left will appear online from 8am tomorrow (Saturday 29 November).
View Record Store Day Black Friday releases
My favourite wireless headphones have never been cheaper
04:30 , Alex LeeLooking for a new pair of headphones? The Sony WH-1000XM6 instantly rose to the top of my list earlier this year, and they’re the best wireless headphones you can buy.
Sony WH-1000XM6: Was £399, now £299.99, Amazon.co.uk
They’ve just received their first ever discount for Black Friday, meaning you can pick them up for £100 less than usual.
Here's where to get Barbour Black Friday discounts
03:30 , Alex LeeIf you’re looking for discounts on Barbour coats this Black Friday, you won’t find them on the Barbour site directly. The British fashion staple notoriously doesn’t take part in Black Friday.
Thankfully, House of Fraser is coming in clutch if you’re seeking deals on the heritage brand. The retailer has slashed prices on hundreds of Barbour pieces, including quilted jackets, longline coats, fleeces, overshirts and knits.
Does Adanola do Black Friday?
02:30 , Alex LeeUnfortunately not. The fitness apparel brand killed off its Black Friday celebrations in 2023, and Adanola’s not brought the discounts back since. If you’re looking for sportswear, you’re better off looking at Gymshark and Lululemon, both of which do have Black Friday sales.
The Ninja creami ice-cream maker has never been cheaper
01:30 , Alex LeeIce-cream lovers, want Mr Whippy-like soft serve from home? Ninja’s cult creami ice-cream maker is currently discounted in the Black Friday sales.
Ninja creami swirl ice cream maker: Was £349.99, now £273, Amazon.co.uk
The Ninja creami ice cream maker is currently at its lowest ever price on Amazon. It let you make sorbets, soft serve, milkshakes and frozen yoghurt right from your kitchen countertop, Appliance writer Mollie tested it for us, and she said it was an “impressive machine. If you have the cash to spend, you’re unlikely to find a better-looking, harder-working or more fun ice cream maker than the Ninja swirl”.
Loads of PS5 games are on sale for Black Friday
00:30 , Alex LeeThe PlayStation Store has loads of discounts on PS5 games this Black Friday. I’ve just had a look now, and you can save up to 50 per cent on some of the biggest titles released on the console.
Some of my favourite games, including God of War Ragnarok, Gran Turismo 7, Spider-Man 2 and The Last of Us Part I have been slashed in half right now, all costing just £34.99. Even Helldivers 2 and The Last of Us Part II Remastered have been slashed to just £25.99 for Black Friday.
It's Black Friday!
00:00 , Alex LeeAt long last, it’s officially Black Friday! I know, it feels like it’s been Black Friday for an entire month, and it kind of has. But now, all the retailers and brands who hadn’t yet kicked off their sales have joined the party – that’s everyone from Ryanair to Lego. The IndyBest team and I will be here from dawn til night, rounding up all the best deals we’ve found in the sales. Keep us bookmarked, we’ll have all the good stuff.
Are there any Disney+ Black Friday deals?
Thursday 27 November 2025 23:30 , Alex LeeWhile Disney Plus isn’t running a Black Friday sale this year, you can save on a subscription by choosing an annual plan. Paying yearly effectively gives you 12 months for the price of 10.
A standard subscription, for example, cost £99.90 instead of £119.88 for the year, while a premium subscription costs £149.90 instead of £179.88. It’s not a Black Friday saving, but it’s the closest thing you’ll get in the sales.
Zara Home doesn't have a Black Friday sale, but there are discounted throws
Thursday 27 November 2025 23:00 , Alex LeeSadly, while Zara’s busy slashing prices on its clothes, it doesn’t seem like Zara Home is having a Black Friday sale of its own.
That said, if you’re hunting for something to brighten up your bedroom or elevate your living room, there are some discounts on its special prices section. There are some reduced throws, slippers, wash bags and winter textiles. It’s better than nothing, eh?
These are the clothes you need to buy at Zara this Black Friday
Thursday 27 November 2025 22:45 , Alex LeeWith Zara’s Black Friday sale now in full swing, The Independent’s senior fashion writer Daisy Lester has pulled together everything she’s buying in the sale. The fabulous Niki has given us all a nice little run-down of everything you need to put into your shopping basket when shopping at Zara.
These are the best Black Friday offers on streaming services
Thursday 27 November 2025 22:30 , Alex LeeWant to save on your streaming service subscriptions this Black Friday? A handful of the big platforms have launched some discounts for Black Friday, including (surprisingly) Apple TV. Other discounted streamers include Paramount Plus and Now.
Here are the best streaming deals available right now:
- Apple TV: Was £9.99 per month, now £4.99 per month, Apple.com
- Paramount+ standard: Was £70.99 per year, now £35.49, Paramountplus.com
- Paramount Plus premium: Was £97.99 per year, now £48.99, Paramountplus.com
- Now entertainment, 12-month plan: Was £119.88 per year, now £59.98, Nowtv.com
- Plex Pass premium: Was £4.99 per month, now £2.99 per month, Plex.tv
Zara's Black Friday sale has just gone live
Thursday 27 November 2025 22:15 , Alex LeeZara’s (finally) just kicked off its Black Friday sale. The fashion brand has slashed up to 40 per cent off selected items, with in-store reductions starting tomorrow. The high street fashion label hit play on its Black Friday sale at 9pm.
Save £50 on the Apple Watch Ultra 2 this Black Friday
Thursday 27 November 2025 22:00 , Alex LeeWant to upgrade your smartwatch game this Black Friday? Here’s an Apple Watch deal you won’t want to miss.
Apple Watch Ultra 2: Was £659, now £599, Argos.co.uk
The Apple Watch Ultra 2 is built for anyone who wants a tougher, longer-lasting wearable. It has a titanium case, excellent durability and a battery that can stretch across multiple days, ideal for runners, hikers or outdoor swimmers.
Pull & Bear's Black Friday sale has just gone live
Thursday 27 November 2025 21:30 , Alex LeeLove Pull & Bear? Just a few minutes ago, the brand launched its Black Friday sale, and you can save 40 per cent on selected items.
The fashion brand took its site offline earlier today to prepare for the launch, giving early access via the app. If you’re looking to update your wardrobe for winter, you can shop the Black Friday discounts now.
Bad news for those looking for Lush Black Friday deals
Thursday 27 November 2025 21:15 , Alex LeeA quick heads-up for anyone hoping to stock up on bath bombs or gift sets this Black Friday. Lush has confirmed to The Independent that it won’t be running a Black Friday or Cyber Monday sale this year.
If you’re waiting for a discounted snow fairy, I’d recommend checking after Christmas – Lush usually slashes prices then.
Ryanair's Black Friday deal take flight tonight
Thursday 27 November 2025 21:00 , Alex LeeRyanair isn’t slashing the price of flights this Black Friday, but its Cyber Week deals on add-ons go live tonight. The airline will have discounts on bags, car hire, hotels and transfers, so at least you can save on the extras.
Ryanair will offer buy one, get one half-price on checked bags, as well as up to 50 per cent off car hire, up to 10 per cent off private airport transfers and a minimum 40 per cent off selected hotels via Expedia. No cheap flights, sadly.
Here's a £20 saving on the all-new AirPods Pro 3
Thursday 27 November 2025 20:45 , Alex LeeThere are literally no AirPods Pro 3 Black Friday deals out there, so if you want a pair of AirPods Pro, you’ll have to settle for the £30 saving on the AirPods Pro 2. But…
AirPods Pro 3, refurbished: Was £219, now £199, Backmarket.co.uk
I’ve just spotted a refurbished pair of AirPods Pro 3 with a £20 discount at Back Market. They’re rated as excellent, so they’ll look and work like new. The third-generation model add some neat health tracking features, and improve the fit, noise cancellation and bass.
Don’t mind a set of AirPods Pro 2? They’re down to £169 for Black Friday. All the details below:
AirPods Pro 2 slashed in price for Black Friday
The Ray-Ban Meta smart glasses have been discounted for the first time
Thursday 27 November 2025 20:30 , Alex LeeRay-Ban’s Meta smart glasses are all the rage right now, and tonight I come bearing good news. Meta’s just slashed the price of the first-gen Wayfarer Meta glasses by 20 per cent for Black Friday, taking them down to their lowest price ever.
Ray-Ban Meta glasses gen 1: Was £299, now £239.20, Meta.com
I reviewed the Ray-Ban Meta glasses when they launched and they’re still the best smart specs you can buy. The 12MP camera takes decent vertical photos for social, the spatial audio is surprisingly good, and call quality is outstanding thanks to the five-mic array. They also look and feel like classic Wayfarers rather than a bit of tech strapped to your face. And, of course, they’ve got Meta AI built in.
There are Jellycat Black Friday deals at this underground retailer
Thursday 27 November 2025 20:15 , Alex LeeJellycat plushies are so in demand that retailers know they don’t need to discount them to get them off their shelves. The official Jellycat site doesn’t even run a Black Friday sale itself. Lucky for you, I’ve just spotted some discounted Jellycats, courtesy of Temptation Gifts.
Jellycat amuseables egglantine egg on toast: Was £27.92, now £25.16, Temptationgifts.co.uk
Save a small but very welcome discount on this Jellycat plushie. The amuseables egglantine egg on toast is part of the brand’s endlessly popular foodie line, and it’s rarely reduced.
There are plenty more Jellycat deals on Temptation Gifts’ website.
Six by Nico's Black Friday sale is now on
Thursday 27 November 2025 20:09 , Alex LeeIf you don’t know what Six by Nico is, you’re missing out. Founded by chef Nico Simeone, the restaurant group is known for its six-course tasting menus that completely change every six weeks, with each location switching to a brand-new themed menu.
For Black Friday, Six by Nico is offering up to 40 per cent off its dining experience gift packages. These are essentially gift vouchers you can give as a present, and they’re valid at any Six by Nico restaurant in the UK. Prices start from £75 for two.
These are the best laptop Black Friday deals you need to know
Thursday 27 November 2025 20:00 , Alex LeeIf you’re hunting for a premium laptop without the premium price tag, this Asus deal at Currys is not to be sniffed at.
Asus Zenbook 14: Was £999, now £599, Currys.co.uk
Save a hefty £400 on this brilliant all-rounder from IndyBest-approved brand Asus. The Zenbook 14 has a bright full HD+ OLED display, 16GB of RAM and a 512GB SSD, plus an impressive battery life of up to 32 hours. The specs are really good for a laptop that’s priced in the mid-range.
For more, Steve’s rounded up a bunch more Black Friday laptop deals in his article below:
Black Friday laptop sales are live, and these are the only deals worth buying
These are the best sim-only Black Friday deals I've spotted so far
Thursday 27 November 2025 19:45 , Alex LeeI’m one of those people who’ve begun to switch away from the big mobile networks in favour of a piggyback network, which is basically a budget provider who uses EE, Vodafone, Three or O2’s network, but for a far cheaper price.
All of the major ones have started their Black Friday deals. These are the top offers so far:
- Smarty: £8 per month for 80GB of data
- Giffgaff: £15 per month for unlimited data
- id Mobile: From £12 per month for 150GB of data, £6 for the first three months
- Voxi: £12 per month for 75GB of data
- Lebara: £10 per month for 30GB of data
- Tesco Mobile: £12 per month for 60GB of data
- Talkmobile: £6.95 per month for 20GB of data
- Mozillion: £6.25 per month for 80GB of data
This is the best Xbox Series S deal I've seen since the summer
Thursday 27 November 2025 19:30 , Alex LeeHoping to pick up an Xbox this Black Friday? As with last year, the deals are a little lacking, but Amazon has slashed £30 off the price of the Xbox Series S if you’re really keen.
Xbox Series S, 512GB: Was £299.99, now £269.99, Amazon.co.uk
This whole year, Microsoft’s been very reluctant to discount its Xbox consoles. If you want to pick the all-digital machine up, this is the lowest price it’s been since the summer. It’s unlikely to go any further, unfortunately.
More deals, coming right up!
Thursday 27 November 2025 16:00 , Alex LeeBig thanks to senior shopping writer Daisy for taking us through all the best Black Friday deals this morning. I’m The Independent’s senior tech critic taking over the reins to bring you even more savings as we hurtle towards actual Black Friday tonight. Stay tuned! And remember, the team and I have a curated (and constantly updated) list of the best Black Friday deals below:
I’ve seen hundreds of Black Friday deals – these are the best sales to save money