Black Friday – the biggest sale of the year – is less than a month away, but a handful of keen retailers have already kicked off their deals. From Currys and Argos to Very and more, plenty are dropping early Black Friday ahead of the main event, bringing savings on everything from dehumidifiers and beauty products to the latest Apple tech.
As always, our IndyBest team of seasoned shoppers are on hand from now until Cyber Monday, filtering out the rubbish discounts to bring you the very best offers. Whether you’re after Christmas gifts, a new 4K television or a Dyson Airwrap, our dedicated Black Friday shopping guides will be rounding up the deals worth caring about.
With many early Black Friday deals available for a limited time and while stocks last, it pays to be on top of the best discounts as soon as they land. To help you bag a bargain before anyone else, our Black Friday liveblog will be highlighting the best discounts available now and throughout the official sales weekend, so you don’t have to go searching.
Key Points
- Best Black Friday deal on the Apple AirPods Pro 2
- Simba's Black Friday sale is here
- Check out Dyson Airwrap deals
- Save on The Ordinary skincare products
- Our best budget heated clothes airer is half price
- Ninja's bestselling air fryer is on sale
When is Black Friday 2025?
14:01
,
Daisy Lester
This year, Black Friday falls on 28 November 2025, with deals dropping throughout the weekend – concluding on Cyber Monday (1 December). True to form, plenty of brands have kick started their offers early – see Boots and Currys.
Online beauty retailer Lookfantastic has also dropped early Black Friday discounts across skincare, makeup and fragrance. We’ll keeping our guide and this blog up to date from now until the official sales start – so keep checking back for the best deals.
Rest easy with this mattress Black Friday deal
13:30
,
Daisy Lester
One of our sleep expert Sarah’s top mattresses of 2025, Simba’s hybrid luxe is now on sale with more than £400 off. “It improved my sleep significantly and kept me cool during summer months, but warm in the winter,” Sarah said.
Simba hybrid luxe mattress, double: Was £1,699, now £1,259, Landofbeds.co.uk
“I found that it offered support for my joints and helped me lie straight,” Sarah added. “It also offers the ideal balance between a firm and medium sleeping base.”
Ninja's bestselling air fryer is on sale
13:00
,
Daisy Lester
When it comes to air fryers, Ninja is the gold standard. In the run up to Black Friday, one of its bestselling models – the double stack – is on sale. And it comes IndyBest-approved.
Ninja double stack air fryer: Was £229.99, now £199, Amazon.co.uk
In her Ninja double stack review, IndyBest tester Katie Gregory found it“a strong, space-saving option for smaller kitchens”. The regular-sized model (7.6l) was reduced to £199 for Prime Day, and is now back down to that price.
Listen up to this Apple AirPods Pro 2 saving
12:28
,
Daisy Lester
Looking to upgrade your headphones? While this isn’t the cheapest price I’ve ever seen, senior tech critic Alex Lee’s favourite pair of Apple earbuds are currently discounted by £30 at Amazon.
Apple AirPods Pro 2: Was £229, now £199, Amazon.co.uk
Top-rated by tech critic David Phelan in his AirPods Pro 2 review, they’re still better than the AirPods 4, despite being older. He noted the better audio, battery life (up to six hours on a single charge) and touch controls on the buds, while praising the MagSafe case with a lanyard loop for easy charging and storage.
Black Friday liveblog, signing off
Monday 3 November 2025 22:01
,
Steve Hogarty
That’s all from our Black Friday liveblog today, thanks for joining us. Some major retailers and brands have kicked off their sales early, including Currys, Boots, Superdrug, AO and Argos, with more discounts promised in the coming weeks.
You can find a round-up of all the best deals so far over on our full Black Friday guide, or just join us again as the sale approaches for even more live discounts.
Simba's Black Friday sale is here
Monday 3 November 2025 21:29
,
Steve Hogarty
Simba’s calling it a Black November sale (which is refreshingly honest) and, while there’s no straight discount on the mattresses themselves, the brand is throwing in a bunch of freebies with every purchase.
Simba hybrid mattress, kingsize: £899 with free pillows and mattress protector, Simbasleep.com
As part of its Black Friday sale, this particular mattress comes with two Simba hybrid pillows and a mattress protector all for free. That’s a saving of £367. Each one of these products comes IndyBest approved, too, featuring in our round-ups of the best pillows and best mattress protectors for 2024, so you can rest assured you’re getting a high quality sleep set up.
Save 30% on Chipolo key finders
Monday 3 November 2025 21:00
,
Steve Hogarty
The Apple AirTag isn’t the only tracker in town. Chipolo is one of our favourite bluetooth trackers for Android (though they also work with iPhones, handily).
They’re generally not cheap, so Black Friday is the best time of year to stock up on a new set of keyring fobs and credit card sized trackers.
The best Apple deals this Black Friday
Monday 3 November 2025 20:30
,
Steve Hogarty
We’ve got even more Apple discounts over on our full Black Friday guide.
Considering that Apple doesn’t get directly involved with the sale, and that things don’t officially kick off until 28 November, there’s already plenty of savings to found.
Save £40 on the Apple AirTag
Monday 3 November 2025 20:01
,
Steve Hogarty
Here’s a discount on the Apple AirTag four-pack, which is down to just £79 in the Laptops Direct Black Friday sale.
Apple AirTag, pack of four: Was £119, now £79, Laptopsdirect.co.uk
The best key finder for iPhone users, the AirTags are waterproof, long-lasting and hard-wearing. Attach one to something you don’t want to lose – your bag, your keys, your sense of childhood wonder – and you can locate it using Apple’s ‘Find My’ network, a network that invisibly uses the Bluetooth receivers of every iPhone and iPad in the world to look out for lost belongings.
Black Friday shopping tips
Monday 3 November 2025 19:29
,
Steve Hogarty
It’s easy to get wrapped up in the Black Friday mayhem, stumbling disoriented through the flurry of discounts and waking up the next day having spent too much on a toaster.
To help you get the most of out of the sale without going off the deep end, my colleague Molly has put together a helpful survival guide to the Black Friday sale.
The best Black Friday deals at Boots
Monday 3 November 2025 19:01
,
Steve Hogarty
The Boots Black Friday sale has officially begun, with the retailer launching hundreds of deals on fragrance and beauty products.
To help you navigate the mess of discounts, beauty editor Lucy has put together a guide to the best offers.
Check out more Dyson Airwrap deals
Monday 3 November 2025 18:29
,
Steve Hogarty
Our beauty editor Lucy is rounding up even more early Black Friday discounts on the Dyson Airwrap over on her dedicated shopping guide.
Check it out if you’re hunting for the best deals on our favourite hot brush.
Dyson's Black Friday deals are here
Monday 3 November 2025 18:01
,
Steve Hogarty
Dyson, the experts in everything that sucks and blows, has launched its Black Friday deals. You’ll find savings on fans, vacuum cleaners and haircare tools, such as the viral sensation Airwrap styler.
Dyson Airwrap i.d. multi-styler: Was £479.99, now £359.99, Dyson.co.uk
The runaway champ of our round-up of the best hot brushes, the Dyson Airwrap i.d. gets a massive £120 off in the brand’s Black Friday sale.
“The airwrap’s curling barrels take a bit of getting used to, as you need to push a switch to change the direction of air, depending on which side of your head you’re working on,” said Laura in her Dyson Airwrap review. “However, this latest, updated design has made life easier – the older model had separate left and right barrels that needed to be swapped over.”
When does Aldi's Black Friday sale start?
Monday 3 November 2025 17:29
,
Steve Hogarty
Aldi is showing great restraint by holding fire on its Black Friday sale until 6 November, but the retailer is already teasing some of the Aldi Specialbuys we can expect to see in-store later this week.
There’s a 50in 4K TV discounted to £239.99, a vertical air fryer reduced to £59.99 and a kids’ tablet on offer for £49.99.
We’ve got all the details and more over on our guide to the Aldi Black Friday sale.
Black Friday VPN deals
Monday 3 November 2025 17:01
,
Steve Hogarty
Sales season has come early for some of the best VPN providers, with the likes of NordVPN knocking 74 per cent off its two-year plan.
We’ve rounded up the best Black Friday VPN deals in our dedicated guide, so you can save cash while staying anonymous online.
Save 23% on The Ordinary products
Monday 3 November 2025 16:31
,
Steve Hogarty
The Ordinary doesn’t officially take part in Black Friday, even going so far as to close its doors during the sale to remind us to “shop slowly” and avoid waste.
In a classic case of having its peptide serum and applying it, however, the skincare brand is still discounting a huge range of its best-selling products by 23 per cent for the month of November.
The best early Black Friday laptop deals
Monday 3 November 2025 16:01
,
Steve Hogarty
Looking to upgrade your laptop? Well we have an entire guide dedicated to just that.
Like all of our shopping guides, we’ll be updating our round-up of the best laptop discounts from now until the sale finishes. So check back in with us to catch the latest deals.
Our best budget heated clothes airer is half price for Black Friday
Monday 3 November 2025 15:29
,
Steve Hogarty
Here’s a 50 per cent Black Friday discount on our favourite laundry hack at Argos. Your Christmas jumpers will thank you.
Beldray heated drying pod system: Was £50, now £25, Argos.co.uk
Rated our best budget heated airer, this clever little device effectively turns your regular clothes rack into a tiny heated airing cupboard. It fits tiered clothes racks measuring no more than 65cm x 55cm x 145cm and costs mere pennies to run.
Save £500 on the Pixel 10 Pro
Monday 3 November 2025 15:01
,
Steve Hogarty
Giffgaff has kicked off its Black Friday sale early, with offers including a whopping £500 saving on the Pixel 10 Pro.
Pixel 10 Pro: Was £1,079, now £579, Giffgaff.com
The Pixel 10 Pro is the best Android phone you can buy, and right now it has a massive £500 off at Giffgaff. In my Pixel 10 Pro review, I called it “a beautifully designed piece of hardware, a joy to use, and its camera continues to be best-in-class.”
Shop Black Friday deals at Marks Electrical
Monday 3 November 2025 14:29
,
Steve Hogarty
Marks Electrical is another to add to your list of retailers with early Black Friday deals, with discounts of up to 55 per cent on everything from soundbars and toasters to induction hobs and air fryers.
Ninja Creami: Was £249.99, now £179.97, Markselectrical.co.uk
Here’s a £70 saving on the viral sensation Ninja Creami ice cream maker. This deluxe model comes with four extra functions – including a frappe mode and flavour mixing – and 50 per cent larger tubs.
Find Black Friday deals at Currys
Monday 3 November 2025 14:01
,
Steve Hogarty
Currys has kicked off its Black Friday sale four weeks early, ensuring you’ve plenty of time to browse discounts on tellies, laptops, phones and more. While Argos promises to lock in prices until Christmas, Currys is guaranteeing that marked items are at their lowest ever price and won’t drop again before the Black Friday sale ends.
LG C5 55in: Was £1,499, now £1,199, Currys.co.uk
The brilliant LG C5 has dropped to its lowest ever price in Currys’ Black Friday sale. The 55in 4K TV offers everything you need to get the very best picture quality from your games, with a 144Hz refresh rate, low response times, impressive HDR and enough HDR ports to connect all of your devices at once. All that while remaining a top-tier OLED TV for movies and shows.
Black Friday deals are live at Boots
Monday 3 November 2025 13:29
,
Steve Hogarty
Let’s turn our attention to Boots, the high street purveyor of cosmetics, electric toothbrushes, cheap meal deals and hangover cures. Here’s a top deal on some tinctures from one of our favourite beauty brands.
The Ordinary ‘The Most Loved’ set: Was £58.70, now £29, Boots.com
Here’s a little batch of half-price skincare treats, courtesy of The Ordinary. The set includes the brand’s popular niacinamide serum and glycolic acid exfoliating toner, plus the new squalane and amino acids lip balm to keep your lips healthy during the chappy months.
Argos has kicked off its Black Friday sale
Monday 3 November 2025 13:01
,
Steve Hogarty
Let’s set a course for Argos. The retailer has brought back its Black Friday price guarantee, promising that prices won’t get any cheaper on badged products before Christmas, so you can confidently fill your stockings.
Princess 10l dehumidifier: Was £140, now £90, Argos.co.uk
Winter months mean wetter laundry and swampy drying racks, but a good dehumidifier is all you need to keep your pants dry and the air quality high. The 20l version of this Princess model appears in our round-up of the best dehumidifiers, where our humidity tsar Joanne rated it for drying garages and cellars. This smaller version can easily tackle a damp laundry room, and there’s £50 off in the Argos Black Friday sale.
AO's Black Friday sale is live now
Monday 3 November 2025 12:10
,
Steve Hogarty
Let’s kick things off by showcasing the retailers who simply refused to wait until 28 November to start dropping deals.
First up is electrical retailer AO, which kicked off its Black Friday sale over the weekend. Highlights include a free soundbar with select LG TVs, £500 off select Samsung TVs and £50 off washing machines.
Dyson V10 absolute cordless vacuum cleaner: Was £379, now £299, AO.com
There’s an £80 saving to be had on the Dyson V10 cordless vacuum cleaner, which features a 60 minute battery life and comes with clever attachments designed to tackle pet hair.
Welcome to the Black Friday liveblog
Monday 3 November 2025 11:55
,
Steve Hogarty
Hello and welcome to IndyBest’s Black Friday liveblog. We’re still a couple of weeks out from the sale’s official start date, but the shopping season is well and truly in full swing.
Retailers have launched their Black Friday sales early, bringing deals and discounts to everything from air fryers and vacuum cleaners to laptops, phones and more.
You can check out our main Black Friday deals guide to catch up on the best offers so far, and stick with us on the liveblog today to grab the latest discounts as they appear.