No sooner had we turned our calendars to November than the Black Friday 2026 deals began to drop. Savvy shoppers will know that the annual shopping event is no longer confined to a single Friday. Nowadays, it’s morphed into a month-long extravaganza of discounts, with retailers launching their sales earlier and earlier each year.
Brands and retailers up and down the country are already slashing thousands of prices across everything from laptops, TVs and games consoles to mattresses, vacuum cleaners, luxury beauty products and perfume. And with Christmas racing towards us, it’s the best time of year to start shopping for presents.
In fact, several retailers started snipping their prices before November had even begun. Argos, Currys, AO and Boots all kicked off their Black Friday celebrations at the end of October, with the likes of Samsung, Simba, Dyson, Shark, Very and Google quickly following suit. There are already thousands of offers up for grabs, with plenty more expected to drop as we inch closer to the actual Black Friday date on 27 November.
But not every deal is quite as good as it first seems, with misleading discounts and prices aplenty. That’s why it pays to compare prices before heading to the checkout. And if you need a little help navigating the bewildering number of sales and offers, we’ve got you covered. Here at The Independent, we’ll be rounding up the best deals and flagging when products have dropped to their lowest price to help you shop with confidence.
Below, I’m rounding up all the Black Friday sales you can shop right now, as well as the dates to bookmark for brands and retailers that have yet to launch their sales.
Read more: Best PS5 Black Friday deals
The Black Friday 2026 sales live right now
Argos
Sale started: 30 October
Argos kicked off its Black Friday sale on 30 October, with up to 50 per cent off selected toys, homeware, kitchen appliances and beauty products, plus up to £300 off selected phones and a third off selected Lego sets. The retailer also has a Black Friday price guarantee, promising that prices on products displaying its guarantee badge won’t fall further before Christmas. If they do, Argos says it will give you a voucher for the difference.
Minky sure dri 4-tier heated airer
If you want a speedier way to dry your clothes this winter, I’d recommend investing in a heated airer. Argos has slashed the Minky four-tier heated airer by 25 per cent. While we haven’t tested this exact model here at IndyBest, we’ve tried other Minky products and they’re all solidly built. It features angled arms to help better separate clothes, and there’s a cover to help dry clothes more quickly. Minky says it heats up to 42C in about 30 minutes and folds flat for storage.
Buy now £105, Argos.co.uk
Nutribullet 900 series deluxe blender
This is the lowest price I’ve ever seen on the Nutribullet 900 series blender. Argos has slashed a third off the price for Black Friday, bringing it down to just £60. It features a powerful 900W motor that can blitz through fruit, vegetables and ice. You also get two blending cups, a flip-top lid for taking drinks on the go and dishwasher-safe parts for easy cleaning.
Buy now £60, Argos.co.uk
Lego Disney Frozen Olaf and Bruni's picnic fun set
If you’ve got a huge Frozen fan in the family, they’ll love this Lego set from Argos. You can build Olaf the snowman and add a cosy picnic blanket and colourful leaves to the display. It also comes with a Bruni the salamander figure and cute little picnic accessories. Argos has slashed 40 per cent off the price for Black Friday, bringing it down to just £27. Amazon currently has it at the same price.
Buy now £27, Argos.co.uk
AO
Sale started: 28 October
AO was one of the first retailers to go live with its Black Friday sale. The electricals retailer began its early Black Friday savings on 28 October. It’s already slashed nearly a thousand products in price, including on TVs, laptops, vacuum cleaners and household appliances. It also has a price-match guarantee, so if you find the same product cheaper at a competitor, you can ask it to match the price. It’s worth comparing prices before heading to the checkout though, as AO acknowledges that prices can fall further during the sale.
Dyson V8 cyclone cordless vacuum cleaner
AO has slashed £140 off the Dyson V8 cyclone cordless vacuum cleaner in its Black Friday sale, taking it down to £209, or £199 if you’re an AO member – Currys and Dyson have it at the same non-member price, but you can also get it for £206.99 at Amazon.
When home appliance expert Joanne Lewsley tested the cordless vacuum for her guide to the best Dyson vacuum cleaners, she praised its performance on hard floors. “Flour and lentils disappeared in a single pass, leaving virtually nothing behind,” she wrote. While carpets required a couple of extra passes, she found that the cleaner head still did a solid job of picking up dirt and pet hair.
Buy now £209, AO.com
De’Longhi magnifica plus coffee machine
AO has slashed £200 off the De’Longhi magnifica plus ccoffee machine in its Black Friday sale, taking it down to £499, or £474 if you’re an AO member. Boots is currently selling it at the same non-member price.
While it’s no longer in our round-up of the best coffee machines, it previously featured. “I found it made a great coffee, and you can tweak the intensity of your coffee to suit,” Zoë Phillimore wrote at the time. The fully automatic machine also features a built-in grinder and milk frother, with 13 one-touch drinks to choose from.
Buy now £499, AO.com
Tefal pro express vision
AO has ironed out a tasty £250 off the Tefal pro express vision steam iron for Black Friday. It now costs £279 – John Lewis is also selling it at this discounted price.
While we haven’t tested this exact model, IndyBest reviewer Zoe Griffin named the more affordable Tefal express optimal the top option in her guide to the best steam irons. “I found the continuous steam did most of the work for me, rather than needing to rely on the boost button,” she wrote.
The pro express vision is a more premium model, featuring a built-in light to help spot creases and a powerful steam boost for tackling thicker fabrics.
Buy now £279, AO.com
Asda
Sale started: 30 October
Asda and clothing brand George launched some early Black Friday offers in late October, with hundreds of deals already live. The supermarket has cut prices on kitchen appliances, cookware, bedding, hair tools and more. There are savings on Remington hair dryers and straighteners, heated clothes airers and duvets, with more offers expected as Black Friday approaches.
Daewoo 20L dehumidifier
One of the best ways to stop damp and condensation, Asda has sliced £30 off this Daewoo 20L dehumidifier for Black Friday. Home appliances writer Joanne Lewsley tested the slightly smaller capacity model in her review of the best dehumidifiers and came away impressed. “I used it in a damp, musty-smelling cupboard in the living room and noticed the difference in a few days,” she wrote. This one has a 20l daily extraction capacity, so is great for big homes.
Buy now £139, Asda.com
Slumberdown all seasons combi duvet
If you’re looking to refresh your bedding ahead of winter, Asda has reduced the Slumberdown all seasons combi duvet to just £17 for Black Friday – the cheapest place I’ve spotted so far. It features a 10.5-tog duvet with a lighter 4.5-tog duvet, so you can adjust your bedding to suit the temperature throughout the year.
While we haven’t tested this exact duvet, IndyBest assistant editor Sarah Jones previously featured the Slumberdown perfect for chilly nights 15-tog duvet in her round-up of the best winter duvets. The all-seasons model on sale at Asda is slightly more flexible, with two duvets that can be used separately or together.
Buy now £17, Asda.com
Remington rose pearl hairdryer
A much-loved brand here at IndyBest, Remington’s rose pearl hair dryer has been reduced from £45 to just £20 in Asda’s Black Friday sale. That’s a saving of more than 50 per cent.
The hair dryer features multiple heat and speed settings, so you can adjust the airflow to suit your hair type, as well as a cool shot function to help set your style. Asda’s got the cheapest price on the hairdryer right now.
Buy now £20, Asda.com
Boots
Sale started: 28 October
Boots launched its Black Friday sale on 28 October. It has more than 3,500 deals live right now on beauty, skincare, fragrance, electricals and more. You can get up to half price on selected health and wellness products, up to a third off selected fitness equipment and up to 25 per cent off selected fragrances. There’s even an extra 20 per cent off selected premium beauty, skincare and No7 products with the code ‘BEAUTY20’. Just make sure you enter the discount code at the checkout.
Boots 24 days of luxe advent calendar
Boots’s 24 days of luxe beauty advent calendar is packed with more than £700 worth of make-up, skincare, fragrance and haircare products, despite costing just £150. IndyBest’s Alice Reynolds was impressed by the line-up, calling it “a solid selection from the more premium brands the retailer stocks”. Behind its doors, you’ll find products from Huda Beauty, Benefit, Nars, Fenty Beauty and MAC, as well as skincare favourites from Clinique, Estée Lauder and Caudalie. You also get full-size products, including Huda Beauty’s easy bake setting spray and Clinique take the day off cleansing balm.
Buy now £150, Boots.com
The Ordinary the most loved limited edition skincare gift set
Boots has slashed more than half the price off The Ordinary’s most loved skincare gift set for Black Friday, bringing it down to just £26. You get five of the brand’s bestselling products, including its squalane cleanser, niacinamide serum, hyaluronic acid serum and moisturiser.
There’s also a 100ml bottle of The Ordinary’s glycolic acid 7 per cent exfoliating toner, which IndyBest beauty writer Lucy Smith put to the test on her feet. “Waking up the morning after I’d applied the toner and Vaseline, I was wowed to see how the previously ashy texture of my heels had completely disappeared, and my soles felt smooth to the touch,” she wrote.
Buy now £26, Boots.com
Ariana Grande’s mod blush eau de parfum, 100ml
Boots has halved the price of Ariana Grande’s mod blush eau de parfum as part of its Black Friday sale, Beauty writer Lucy Smith named it the best floral scent in her round-up of Ariana Grande’s best perfumes. Featuring notes of raspberry, passion fruit, rose and magnolia, Lucy described it as “fresh and airy rather than heavily perfumed”, making it a great choice for daytime wear. Our teen tester Lyla Beevers was equally impressed, comparing the scent to “a posh spa day”, although she found it didn’t last quite as long as some of the other fragrances tested.
Buy now £27.5, Boots.com
Currys
Sale started: 28 October
Another one of the early riders, Currys launched its Black Friday sale on 28 October, with savings of hundreds of pounds on TVs, laptops, games consoles, smartphones and household appliances. You can already find deals on Apple, Samsung, Dyson and Sony, with more expected throughout November. It also has a price promise, matching a cheaper price at another UK retailer up to seven days after you’ve bought it. It’s worth signing up to Currys Perks as well, which gives you access to exclusive discounts and promotional codes.
Ninja dualzone XL air fryer
An XL version of this IndyBest-adored air fryer, you can save £80 on the Ninja DualZone XL at Currys right now, taking it down to £159.99 – the same price at Argos and John Lewis.
With a generous 9.5l capacity and two independent cooking drawers, you can cook different foods at different temperatures at the same time. When appliances writer Rachael Penn tested the smaller model for her review of the best dual-basket air fryers, she was impressed by its cooking functions. “The sync function worked well, staggering the start times of the drawers so everything finished at once,” she wrote. “If you’re cooking two things at the same time and temperature, the match cook function is also super handy as it saves you from having to program both sides individually.” The XL model also features six cooking functions and dishwasher-safe parts.
Buy now £159.99, Currys.co.uk
LG C6 65in OLED TV
The latest version of one of our favourite gaming TVs has just received a £500 price cut at Currys for Black Friday. Its predecessor, the LG C5, was highly praised by tech writer Steve Hogarty, who called it “a strong contender for the best TV I’ve had the pleasure to slouch in front of for (too many) hours each weekend”. The new C6 features an upgraded 11 AI processor, a refresh rate of up to 165Hz for PC gaming and LG’s brightness booster technology. You also get four HDMI 2.1 ports, Dolby Vision and a five-year guarantee.
Buy now £1699, Currys.co.uk
Asus vivobook S16 OLED 16in laptop
You can currently save £350 on Asus’ vivobook S16 OLED laptop at Currys for Black Friday. But hold on because you can get an extra £100 off when you enter the code “COPILOT100” at the checkout, bringing the price down to just £749. The laptop features a 16in OLED display, Intel Core Ultra 5 processor, 16GB of RAM and 512GB of storage. It’s also a Copilot+ PC, with built-in AI features. Asus also claims the battery can last up to 20 hours on a single charge. You won’t find it cheaper if you add the discount code on top.
Buy now £849, Currys.co.uk
Dyson
Sale started: 4 November
Dyson launched its Black Friday sale on 4 November, with savings of up to £270 on its vacuum cleaners, hair styling tools, air purifiers and floor cleaners. Some of the biggest discounts include £270 off the spot+scrub Ai robot vacuum cleaner, £150 off the V16 piston animal cordless vacuum and £80 off the airwrap i.d. multi-styler. That said, you can actually find a different airwrap i.d. colourway at John Lewis for significantly less (was £479.99, now £329.99, Johnlewis.com), so it’s worth shopping around.
Dyson spot+scrub robot vacuum cleaner
Dyson has slashed £270 off its spot+scrub robot vacuum cleaner for Black Friday, bringing it down to £779.99 – the lowest price ever. It’s worth noting that Argos, Currys and John Lewis have all matched Dyson’s price, however.
Tech writer Steve Hogarty was thoroughly impressed. “The spot+scrub AI’s suction power and overall cleaning performance are top-tier,” he wrote in his Dyson spot+scrub review. It can vacuum carpets, mop hard floors and automatically empty itself into a bagless docking station.
Buy now £779.99, Dyson.co.uk
Dyson pencilwash
You can currently save a massive 40 per cent discount on Dyson’s wet floor cleaner this Black Friday. The pencilwash is essentially an electric mop. It can tackle spills, stains and dirt on hard floors. It weighs just 2.2kg and features a flexible neck for cleaning under furniture and a motorised roller that continuously washes the floor with fresh water. John Lewis has matched Dyson’s price.
Buy now £179.99, Dyson.co.uk
Dyson V15 detect absolute vacuum cleaner
You can save a tidy £170 on Dyson’s V15 detect absolute cordless vacuum cleaner for Black Friday. The powerful cordless vacuum features a clever illuminated cleaner head that reveals hidden dust on hard floors and automatically adjusts its suction power depending on how much dirt it detects.
IndyBest reviewer Joanne Lewsley tested the similar V15s detect submarine, which adds a wet roller head for washing hard floors. She praised its cleaning performance, calling it “one of the most versatile cordless models I’ve tested”. Currys has matched Dyson’s £479.99 price.
Buy now £479.99, Dyson.co.uk
Google Store
Sale started: 4 November
Want to upgrade your smart tech for less? The Google Store has launched it’s Black Friday savings, with hundreds of pounds off smartphones and decent discounts on earbuds and smart watches. However, we’ve spotted some cheaper deals at third-party retailers, so it’s worth comparing prices before your purchase. For example, the Pixel buds 2a wireless earbuds have been reduced to £99 at Google Store, but you can snap them up for £79 at Amazon.
Google Pixel 11 Pro
There’s something iconic about the Google Pixel – a big camera bar on the rear; rounded corners and unmistakable colourways – you’ll know a Google Pixel phone when you see it.
The most noticeable addition to the design in the 11 Pro iteration is HiLight – a ring of colourful LEDs around the camera flash. It lights up when the phone is face down, and looks like the entire flash is glowing. You can assign one of five different colours to contacts, so you know who’s calling without picking up your phone. The lights also spring to life when Gemini is listening, thinking or responding, as I detailed in my Google Pixel 11 Pro review.
With this Black Friday deal, you can save almost £300 on the price.
Buy now £800, Store.google.com
Google Pixel watch 4
In her review of the best fitness trackers, fitness expert Lily Canter dubbed the Pixel watch 4 as the best multipurpose wearable. “It sits in an interesting middle ground between a fitness tracker, a running watch and a full smartwatch,” said Lily. “On the fitness side, it covers the basics well: sleep tracking, heart rate, calories, quick-start activity logging and Fitbit-powered health insights.” Lily added that “if you want one device that can handle daily health, workouts and smartwatch duties, it makes a strong case for itself.”
Buy now £249, Store.google.com
Google Pixel watch 5
You can also pick up the newer Pixel watch 5 with a discount of £70. The smartwatch can track blood pressure trends, without the use of an inflatable cuff. It can also monitor insulin resistance trends. There’s a faster processor, new dual-frequency GPS and plenty of new fitness and sleep features. You can currently find the same £70 saving at Amazon, John Lewis and Currys, too.
Buy now £299, Store.google.com
Samsung
Sale started: 4 November
Tech giant Samsung has launched a range of discounts and trade-in deals across laptops, smartphones, earbuds and more for Black Friday. Although Samsung’s Galaxy S26 range of smartphones have received recent price hikes, the brand’s Black Friday offers still reduce the mobiles to below their original prices, meaning you’ll still secure a saving overall.
However, some third-party retailers, such as Argos and John Lewis, currently have better offers on some of the handsets, so it’s worth comparing prices and offers before you buy.
Simba
Sale started: 1 November
Mattress brand Simba’s Black Friday sale has also begun. You can get up to 33 per cent off mattresses, bedding, pillows and more. You can save up to £990 on its hybrid mattresses. Beds have also been discounted by up to 20 per cent, pillows by up to 25 per cent and duvets and bedding by 25 per cent. Simba also offers a 200-night trial on mattresses, so you can try before you commit.
Simba hybrid luxe mattress
Looking to upgrade your mattress this Black Friday? Simba has slashed 33 per cent off its hybrid luxe mattresses, with a king size mattress costing £1,272.33 – a £627 discount. Named the best mattress overall in our guide to best mattresses, sleep tester Helen Wilson-Beavers tested it for three years. “I can honestly say that it’s my favourite mattress of all those I’ve ever slept on,” she wrote in her long-term review. It combines foam and spring layers and provides full body support.
Buy now £1272.33, Simbasleep.co.uk
Simba hybrid mattress topper
If you don’t want to replace your mattress, Simba has also slashed 15 per cent off its hybrid mattress toppers for Black Friday. Assistant editor Sarah Jones named it the best in her review of the best mattress toppers after sleeping on it for two months. “This is an elite option and, without question, the best topper I’ve tested,” she wrote in her review. Combining foam with pocketed microsprings, the topper impressed with superior cushioning and support, helping relieve pressure around the shoulders and hips.
Buy now £339.15, Simbasleep.co.uk
Simba hybrid pro mattress
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And if the luxe mattress is still a little too pricey for you, then the Simba pro mattress has also been discounted for Black Friday, with the king size mattress falling to £979.30. Consumer writer Fran Watts put it through its paces over eight weeks. It boasts eight layers of foam and springs, and even has a cooling layer. “The biggest surprise for me was just how much of a difference the temperature regulation made,” she wrote in her review, adding that she no longer woke up feeling overheated.
Buy now £979.3, Simbasleep.co.uk
Superdrug
Sale started: 4 November
A high street favourite for health and beauty products, Superdrug has started to drop its Black Friday discounts. With savings across fragrance, beauty and electrics, now is the ideal time to stock up, nab stocking fillers for less or invest in big-ticket items at a discount.
Ariana Grande cloud eau de parfum, 50ml
This fragrance scored highly in our review of the best Ariana Grande perfumes. “I can see why this has become one of Grande’s most recognisable scents – it feels youthful, without being exclusively teen, and the warmth beneath the freshness gives it year-round versatility,” said our resident beauty buff, Lucy Smith. “The cloud-shaped holder is equally fun,” added Lucy. Right now, you can pick up a 50ml bottle for just £20, making it even cheaper than the 30ml bottle at Superdrug.
Buy now £20, Superdrug.com
Marc Jacobs daisy ever so fresh
In her review of Marc Jacobs’s daisy ever so fresh, fragrance fanatic Lucy Smith described it as “the perfume embodiment of the orange and red sour peach-flavoured fizzy foam sweets”. Lucy added: “It’s potent and an instant scent uplift.” Although Lucy felt it’s a little too overpowering for all-day wear, she said it has a place in the fragrance space as a “layered evening top up.” Thanks to this Black Friday deal, you can nab a 75ml bottle with a discount or more than 50 per cent.
Buy now £42, Superdrug.com
Mermade pro hair waver
”A firm favourite of Khloe Kardashian and Hailey Bieber, Mermade needs little introduction,” said IndyBest assistant editor Sarah Jones, when she put the brand’s device to the test for a previous review of the best hair wavers. “The wide barrels left me with effortlessly rippled waves that, while defined, avoided looking overly crimped,” said Sarah. If you want to try it for yourself, the device is currently half price at Superdrug.
Buy now £34.49, Superdrug.com
Very
Sale started: 2 November
Very is the latest retailer to launch its Black Friday sale. Kicking off its bargains on 2 November, it’s dropped over 10,000 deals on tech, gaming, fashion, beauty, toys and household appliances. Like the other major retailers, Very also has a price promise. If it slashes the price of a purchase even further before 4 December, you can claim back the difference. The catch? Only products with the Price Promise badge are eligible.
Nintendo Switch 2 bundle with Mario Kart World and Hot Wheels: Monster Trucks - Stunt Mayhem
If you’ve been waiting for a Nintendo Switch 2 deal this Black Friday, Very has slashed £37 off a bundle that comes with Mario Kart World, three months of Nintendo Switch Online and Hot Wheels: Monster Trucks. I’ve reviewed both the console and Mario Kart World, and it’s the best console Nintendo’s made. The Switch 2 features a larger 7.9in display, magnetic Joy-Con controllers and support for 4K gaming when connected to a compatible TV.
Buy now £439, Very.co.uk
The Very Collection 7ft Belvedere pre-lit Christmas tree
Already prepping for Christmas? Very has taken a third off its 7ft Belvedere pre-lit Christmas tree for Black Friday. Standing at 214cm tall, the artificial tree features 1,136 branch tips for a full, bushy appearance. You also get 400 built-in warm white LED lights, so there’s no need to spend ages untangling fairy lights. There are eight lighting functions to choose from, and it comes with a metal stand to keep everything sturdy.
Buy now £90, Very.co.uk
Ninja double stack air fryer
If you don’t have much counter space but want a dual-drawer air fryer, Very’s slashed £60 off the Ninja double stack for Black Friday, matching the price at John Lewis, Amazon and others. Appliances writer Katie Gregory put it through its paces for three weeks. Unlike traditional dual-drawer air fryers, the double stack places its two cooking baskets on top of each other and still gives you four cooking levels. “This is a strong, space-saving option for smaller kitchens,” Katie wrote in her review, praising its easy-to-use controls and generous capacity.
Buy now £169, Very.co.uk
Other brands and retailers who have started their sales:
- Anker (2 November): Anker’s Black Friday sale has started, with up to 45 per cent off chargers, power banks, headphones and more
- B&M (29 October): Up to 50 per cent off toys, tech and kitchen appliances.
- B&Q (30 October): B&Q’s Black Friday sale has started, meaning there’s no excuse to put off those DIY tasks any longer.
- Cult Beauty (3 November): Website announces “Black Friday loading...” with current discounts of up to 25 per cent available on skincare, makeup, fragrance and haircare.
- Debenhams (3 November): Up to 70 per cent off fashion, beauty, homeware and more.
- Decathlon (2 November): Up to 50 per cent off sports gear, apparel and more.
- Eufy (2 November): Eufy’s early Black Friday sale includes discounts on robot vacuum cleaners, security cameras and more.
- Halfords (3 November): Up to 30 per cent off motoring and cycling gear.
- Ninja (4 November): The appliances retailer has up to 30 per cent off air fryers, blenders and more.
- Pets at Home (4 November): Up to 50 per cent off in its early Black Friday sale.
- PlayStation Store (4 November): Discounts of up to 75 per cent on PS5 games.
- Shark (4 November): The home appliance brand is serving up savings of up to 30 per cent right now.
- Smyths Toys (3 November): Discounts of up to 50 per cent on more than 150 toys and games, including products from Disney, Nintendo and Hot Wheels.
- Vax (28 October): Discounts of up to £200 on floor-cleaning appliances and vacuum cleaners.
Dates for your diary: When retailers will launch Black Friday sales
- Adidas: Monday 16 November for adiClub members, with the main sale starting Friday 20 November. Expect discounts of up to 40 per cent on trainers, clothing and accessories.
- Lego: Saturday 21 November for Insiders Weekend with members-only discounts. Lego’s Black Friday sale itself will start on Friday 27 November.
Other Black Friday retailers and brands to watch
- Amazon: Last year’s sale began a week before Black Friday, on 20 November. Expect discounts to begin on Thursday 19 November this year.
- Apple: The tech giant is likely to begin its Black Friday sale on Friday 27 November this year, offering gift cards in exchange for a purchase.
- Asos: Last year's sale began on 28 November, with savings on fashion, footwear and beauty.
- Charlotte Tilbury: Black Friday offers were live by Tuesday 25 November last year, with 25 per cent off selected beauty products.
- CurrentBody: Black Friday deals last year began on 1 November, with savings on LED face masks and other beauty.
- Disney Store: Last year’s sale began at 11pm on 25 November, offering up to 30 per cent off selected products.
- Fenty Beauty: Rihanna’s beauty brand kicked off its Black Friday sale on 26 November last year, with 30 per cent off selected beauty products.
- Gymshark: The brand’s Black Friday sale began on 16 November, featuring 50 per cent off sportswear.
- Hotel Chocolat: The chocolate brand’s Black Friday sale began on the Monday before the sale last year, kicking off on 24 November and 15 per cent off qualifying purchases.
- John Lewis: The retailer’s sale began on 30 October last year, so it’s fashionably late for 2026. It had discounts on tech, homeware and fashion.
- Jo Malone London: The brand was offering free gifts with eligible purchases starting from Black Friday itself.
- Lookfantastic: The retailer’s sale began on 3 November last year, with deals on skincare, fragrances, make-up and haircare.
- Medik8: The brand kicked off its sale on 23 November last year – the Sunday before Black Friday. It had 25 per cent off skincare and gifts with eligible orders.
- Merit: The brand kicked off its sale on 23 November last year, offering 20 per cent off.
- PlayStation Direct: Sony’s PlayStation Black Friday sale began on 21 November last year, roughly a week before the main event. There were discounts on consoles, games, accessories and subscriptions.
- Refy: You’ll probably have to wait until closer to Black Friday, with last year’s sale beginning on 25 November last year. It offered up to 25 per cent and free gifts with eligible orders.
- Sephora: Last year’s sale had discounts of up to 30 per cent on selected beauty brands.
- Waterstones: The books retailer didn’t kick off its Black Friday sale until the main day itself, offering discounts on selected books and gifts.
Which retailers are boycotting Black Friday 2026?
Not every retailer joins in with the Black Friday madness. A handful of brands always sit out the shopping event.
Lush is the biggest retailer to do so. The cosmetics company says it doesn’t participate in Black Friday because its prices reflect the cost of ethically sourced ingredients and handmade products. It does occasionally run what it calls ‘freshness sales’, discounting products that have passed its own freshness standards.
M&S doesn't officially take part in Black Friday either, but every year it offers discounts throughout November. The retailer had promotions during last year’s Black Friday period, despite not advertising a dedicated sale.
The biggest change this year comes at The Ordinary. After years of running ‘Slowvember’, an alternative to Black Friday where it offered 23 per cent off skincare in the month of November, it’s been completely scrapped for 2026. It’s now moved its annual discount event to April to coincide with its birthday. The brand says its website and physical stores will still close on Black Friday itself in protest over “pressure shopping”.
For more, we’ve found the best early Black Friday deals to shop now
