Italian side Bologna are unwilling to sell a prized asset on the cheap in the summer.
The Serie A club have set a price tag of 68.4 million to sell Manchester United-linked forward Joshua Zirkzee.
The 22-year-old Dutchman, per La Gazzetta dello Sport, is a big United target for this forthcoming summer.
The Red Devils are willing to break the bank to secure the talented attacker, but do have budgetary issues.
United must ensure that all deals are done with FFP limitations in mind, even though they have welcomed new investors to the club recently.
Bologna are hoping that several top teams will come in for Zirkzee to spark a bidding war.