Booker Prize winner expected to see soaring sales immediately after announcement

• Booksellers have confirmed that the Booker Prize retains a transformative impact on fiction sales, continuing to drive significant commercial success despite the rise of BookTok.
• The winner of this year's award will be announced on 9 November, receiving £50,000 and the Iris trophy.
• The shortlisted titles feature high-profile authors such as Elizabeth Strout, Marlon James, and Douglas Stuart alongside newcomers Rebecca Perry, M John Harrison, and Luke Kennard.
• Shortlisted books experience an immediate sales boost known as the Booker bounce, with Waterstones reporting a week-on-week uplift of over 1,500 per cent after the announcement.
• Industry experts state that readers continue to regard the prestigious literary prize as a trusted signal of quality and a helpful recommendation guide.

IN FULL

The Booker Prize still a reliably powerful driver in sales, say booksellers ahead of winner announcement