Bournemouth boss Scott Parker wants his players to get nasty after victory over Aston Villa.
Goals from Jefferson Lerma and Kieffer Moore earned the physical hosts victory at Vitality Stadium and Parker wants to maintain the intimidating approach.
"Coming here needs to be uncomfortable," he said. "Teams need to be coming away from here knowing they've been in a right game and they need to feel that constantly really. And that's a work in progress.
"It was very different last year, we controlled the majority of games, we need to have that nasty streak about us, we need to be committed more than any team that comes here.
"While quality at times can get the better of us, never can commitment, desire or passion get the better of us.
"We need to be horrible to play against and teams need to come here and really understand they're always in a game. And if they (the opposition) get the points, they need to be well worthy of them."
