Brentford chief Phil Giles admits their growing profile has made things easier in the transfer market.
Less than a decade ago, Brentford's size and stature in the English pyramid might have given Giles and his team a challenge in attracting new players. Now as a Premier League outfit, with a global audience, he admits that it has become easier.
“I think for a lot of players, we don't need to sell the Club anymore," he told the club's website.
"I think they understand what we're trying to do, especially for players like Keane and Aaron, and Mikkel Damsgaard too, they understand completely what it's about. We're going to play young players and they've got the opportunity to play at a really good level. We've been doing that for years. Some players are still with us, like Rico Henry and Josh Dasilva, but some have moved on and are doing really well for themselves.
“Internationally now, especially post-Eriksen, I think our brand is very well known. So, the selling process isn't too difficult. In terms of whispers of other clubs being involved, that's just good old-fashioned research on our part really. What's going on, who is involved, who might try to step ahead of us in the queue for a player and making sure we stay at the front."