Brewed to Impress: Lavazza & aura+ Debut Espresso Innovation at Suria KLCC Pop-Up

LocalFood
17 Jul 2025 • 7:33 PM MYT
The Stoly
The Stoly

Malaysian growing digital lifestyle platform established in 2020.

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Malaysia’s coffee scene just got bolder. Lavazza, the iconic Italian coffee brand, has teamed up with homegrown lifestyle innovator aura+ to launch a week-long coffee pop-up experience at Centre Court, Level Concourse, Suria KLCC from 15 to 21 July 2025.

This immersive pop-up celebrates the best of Italian coffee craftsmanship with the debut of the aura+ Java One Espresso Machine, making its first appearance in Malaysia and the launch of Lavazza’s Crema e Gusto Forte capsule, designed for coffee lovers who crave rich intensity in every cup.

A Star-Studded Launch

The exclusive VIP event was attended by a host of notable guests including Lavazza’s Asia leadership team and major players from Malaysia’s retail, lifestyle, and F&B industries. Mr. Philip Ng, Sales Director of Lavazza Asia, kicked off the event with an official speech before unveiling Lavazza’s newest innovations alongside aura+.

Among the highlights:

  • Aura+ Java One Espresso Machine (compatible with Nespresso® capsules)

  • Special Starter Kit Launch Offer: RM599 for the Java One Machine + 8 boxes of Lavazza capsules (regular price RM891)

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A Pop-Up Full of Coffee Culture & Fun

The Lavazza Pop-Up isn’t just about tasting coffee, it’s about experiencing it.

Visitors can enjoy:

  • Free coffee tastings and handcrafted Coffeetails by professional baristas
  • Exclusive discounts on Lavazza capsules, beans, ground coffee & more
  • Fun games and giveaways including capsule holders, coffee filters, and Gacha prizes
  • Instagrammable photo wall and personalized engraving service for added flair
  • Free tumbler with every aura+ Java One Espresso Machine purchase

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Special Launch Promotions

  • Spend RM60+ (or 3 boxes): Spin the Wheel

  • Spend RM160+ (or 8 boxes): Free capsule holder or coffee filter + Lavazza Gacha Draw

  • Buy the Java One machine: Receive a FREE insulated tumbler

With a sleek espresso machine, bold new capsule, and a curated Italian coffee experience, this pop-up blends the art of coffee with modern living, the ultimate treat for espresso lovers, lifestyle seekers, and curious passersby alike.

Catch the Lavazza Pop-Up before it ends on 21 July 2025. Sip, play, shop, and discover coffee like never before.