Brits lose nearly £50,000 to beauty treatment scams

BeautyHealth & Fitness
8 Dec 2025 • 8:27 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • Santander UK has reported that British consumers have lost nearly £50,000 to beauty treatment scams so far this year, with an average loss of £227 per victim.
  • These scams encompass counterfeit perfumes, make-up, Botox, lip and collagen fillers, and other cosmetic procedures, with approximately two-thirds of the victims being female.
  • Fraudsters typically use social media and private messaging apps to lure victims with heavily discounted offers and influencer-style content.
  • The scam often involves moving the conversation to a messaging app to arrange payment via bank transfer or payment link, after which the product either never arrives or is found to be fake.
  • Santander and the Cosmetic Toiletry & Perfumery Association warn that fake cosmetic treatments pose serious health risks and urge Christmas shoppers to be vigilant against offers that seem too good to be true.

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