BSB Junrose has been appointed as one of Michelin’s new importer-distributors serving commercial transportation and fleet customers in the Philippines.
The partnership comes as Michelin builds on more than 60 percent growth in Philippine sales volume since 2023. The tire manufacturer has also expanded its local importer-distributor network from four to seven as it pursues further growth beyond its traditional passenger-car strength.
“BSB Junrose is strengthening its role in commercial mobility by supporting fleet operators in selected critical areas that contribute to vehicle reliability, uptime and operational efficiency,” said Ian Bangayan, president of BSB Junrose.
“The addition of Michelin commercial tires expands that capability into another essential area of fleet operations," he added.
For BSB Junrose, the partnership is more than an addition to its brand portfolio. It supports a broader effort to help fleet operators address the demands of vehicles that must remain productive every day.
Fleet performance is business performance
Commercial vehicles sit at the center of logistics, distribution and the daily movement of goods. When a vehicle is taken off the road unexpectedly, the cost is rarely limited to a repair.
Delayed deliveries, interrupted schedules and missed commitments can quickly affect customer service and operating results.
Fleet decisions therefore extend beyond the purchase price of a part or tire. Operators must consider reliability, availability, safety, maintenance requirements and the effect of each component on productive time.
The company currently helps keep fleets moving through batteries, lubricants, grease, clutches, bearings, and selected engine components. The addition of commercial tires allows it to support another critical requirement of fleet operations.
Commercial fleets operate under varying route conditions, load requirements and maintenance demands. Tire selection must therefore be matched to how each vehicle is used, as the right fit can help operators manage tire performance, maintenance planning, and vehicle availability.
The initial Michelin commercial tire range available through BSB Junrose will cover specific vehicle applications in the Philippine market, supported by product guidance for fleet customers.
“Our role is to help customers keep their fleets moving,” Bangayan said.
“For fleet operators, reliability and uptime are not abstract benefits. They are part of how the business delivers every day," he added.
BSB Junrose is a leading player in the local automotive aftermarket industry. It is best known for redefining auto parts distribution in the Philippines through its uni-level distribution system, ensuring fast service, premium product availability and competitive pricing.