Burberry quarterly sales hit by Iran war tourism slump

Business & Finance
14 May 2026 • 2:53 PM MYT
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Burberry’s fourth-quarter sales meet forecasts as Iran war curbs tourism, offsetting gains from its heritage-focused turnaround.

LONDON: Burberry reported fourth-quarter sales ⁠in line with expectations on Thursday, as the Iran war ​dampened tourism and buying activity, ‌offsetting gains from the British ​luxury brand’s heritage-focused turnaround.

A hit to global travel and rising living costs linked to the Middle ​East war have disrupted early signs of ⁠recovery ‌in ​the $400 billion luxury ​market, squeezing profits and deepening ​a downturn that followed the post-pandemic boom.

Burberry, seen among the least exposed luxury companies, reported comparable retail sales growth of 5% ‌in the three-month period ended March 28, bringing annual growth to 2%, in line with analysts’ expectations in a company-compiled poll.

However, sales in ⁠Europe, the ‌Middle East, India and Africa fell 2% in the fourth quarter, while other ​regions recorded strong growth.

Burberry also said that Chair ​Gerry ​Murphy will be retiring later in ‌the ​year, and will be succeeded by William Jackson.

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