CADBURY Dairy Milk and Lotus Biscoff, two of the world’s most iconic and beloved brands, have officially come together in Malaysia. Launched in Kuala Lumpur today, “Cadbury Dairy Milk x Lotus Biscoff” marks a highly-anticipated collaboration between (Cadbury’s owner) Mondelēz International and Lotus Bakeries, uniting two global taste icons in a partnership “that has captivated fans around the world”. Following launches in the UK and Australia, Malaysia is the first market in Southeast Asia to bring the collaboration to consumers.
“Combining the smooth, creamy milk chocolate that Malaysians know and love with the unmistakable caramelised crunch of Biscoff, Cadbury Dairy Milk x Lotus Biscoff delivers a flavour experience that is both unexpected and irresistible. Since launching overseas, fans have fallen head over heels for the combination – coming together online and offline to share their delight, swap reactions and celebrate every bite with friends and loved ones,” said Mondelez International Malaysia & Singapore marketing head See Mei Sin.
“What makes this launch even more special is that every bar is proudly made right here in Malaysia in Shah Alam, demonstrating the country’s world-class manufacturing capabilities and its important role in bringing global innovation to life.”
See added that Cadbury Dairy Milk has always been about bringing people together, and the collaboration with Lotus Biscoff is the most delightful expression of that spirit yet.
“The creamy smoothness of our milk chocolate paired with the caramelised crunch of Biscoff biscuit pieces creates a taste that blends so beautifully – it’s the kind of treat you’ll want to share with everyone around you. We have a series of exciting activities coming up that we hope will bring people even closer together. It’s the taste and the experience that we truly can’t wait to share with Malaysians – and we’re even more proud that every bar is made locally, with love, right here in Malaysia.”
The company stated that in Malaysia, Biscoff has long transcended the biscuit aisle, inspiring everything from café beverages and desserts to social media creations. At its heart, the collaboration is about bringing people together over something sweet – whether shared at home over a family dessert or enjoyed out with friends at a café, this pairing bridges every moment and every occasion.
“For a generation of consumers who love discovering unique collaborations and unexpected flavour combinations, Cadbury Dairy Milk x Lotus Biscoff is exactly what they’ve been waiting for.
“The launch of Cadbury Dairy Milk x Lotus Biscoff was timed to coincide with World Friendship Day – because at its heart, the collaboration is all about celebrating connections and the friendships that make life sweeter.”
To bring this to life, today Cadbury Dairy Milk hosted an immersive launch event at The Starhill Kuala Lumpur mall in Bukit Bintang, where guests explored interactive tasting stations, personalised duo experiences and shareable moments – all designed to be enjoyed together. “It was about turning the simple joy of sharing chocolate into a celebration of the people we love sharing it with.”
Mondelēz International stated that Cadbury Dairy Milk x Lotus Biscoff bar combines the velvety smoothness of Cadbury Dairy Milk milk chocolate with the irresistible caramelised crunch of Lotus Biscoff biscuit pieces.
“Available in multiple pack sizes, the new collaboration is perfect for personal indulgence, on-the-go snacking or sharing with friends and family. Every bar is manufactured at the Cadbury Malaysia plant in Shah Alam – a proud testament to the country’s world-class manufacturing expertise and its ability to deliver globally significant innovations for consumers both at home and around the world.”
Cadbury Dairy Milk x Lotus Biscoff is now available nationwide at major retailers and convenience stores across Malaysia, and online exclusively via the Cadbury Dairy Milk Malaysia TikTok Shop.
