Can the video game strike change how AI is used?

TechnologyGaming
9 Jul 2025 • 4:52 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • Video game performers, represented by SAG-AFTRA, are voting on a tentative agreement to conclude an 11-month strike.
  • The strike, which began last July, primarily concerned pay, control over performers' likenesses, and crucial protections against unregulated artificial intelligence use.
  • The proposed contract includes an immediate pay rise of over 15 per cent, with further annual increases, and strict rules for creating and compensating digital replicas.
  • Employers will need written consent from performers to create digital replicas, provide compensation for their creation time, and issue usage reports.
  • Union leaders emphasize that the agreement establishes key principles of consent, compensation, and transparency for AI use in the video game industry.

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