Kota Kinabalu: The Careline Chatbot, developed by the Sabah Tourism Board (STB) to boost tourists’ safety during holidays in the state, was launched by State Tourism, Culture and Environment Minister Datuk Christina Liew at the Sabah International Convention Centre (SICC), Friday.
The Careline Chatbot is a communication tool designed to provide tourists with round-the-clock access to relevant information and support.
This initiative is part of STB’s continuous efforts to enhance communication and service quality.
The Careline serves as a source of information for tourists, addressing inquiries and offering guidance, including essential contact information for local authorities in emergency situations, ensuring that visitors have access to immediate support whenever needed.
SPONSORED CONTENT 800 expected at Sabah CEO Master Class 2024 on August 8 Kota Kinabalu: Wish to know and learn meaningful lessons and entrepreneurial journeys from giant business owners who also faced various hard challenges and succeeded in overcoming them? . Read more The introduction of the Careline is a step forward in leveraging technology to improve the tourist experience in Sabah.
“This tool is available 24/7, providing tourists with the information they need at their fingertips. It reflects our commitment to innovation, excellence, and most importantly, safety.
“We must also prioritise safety and ensure that the Standard Operating Procedures (SOPs) are upheld at all times.
“Therefore, the cooperation and collective efforts of all stakeholders are important,” she said.
“By working together, we create a secure and welcoming environment for our visitors,” Liew added.
During the launch event, a demonstration of the Careline showcased its features and functionality to stakeholders and the media.
The demonstration aimed to raise awareness among potential users, ensuring they are well informed about this new resource and how to utilise it effectively.
Among those present was STB Chief Executive Officer Julinus Jimit.
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