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SHAH ALAM – Carlsberg celebrates its record-breaking 30-year relationship with Liverpool FC next Tuesday, since becoming the official sponsor of the football club in 1992.
To memorialise three decades of wins, losses, goals, almost-goals and championship titles, Carlsberg will be keeping the football passion alive by delivering an exhilarating season of football excursions, viewing parties, commemorative limited-edition merchandise and a special surprise to celebrate the partnership.
“We are most happy and grateful that all our fans have made Carlsberg the beer of choice for every football occasion,” said Carlsberg Malaysia managing director Stefano Clini.
“Carlsberg has always been at the heart of football, and we are committed to continuously delivering the best football experiences to consumers who love the game as much as our brews.
“We want to honour the pride, loyalty and support of our fans with yet another exciting campaign this year to mark the 30-year partnership between Carlsberg and Liverpool.”
On July 12, 100 Carlsberg contest winners were treated to an all-expense paid trip to Thailand to catch the exhilarating preseason match between Liverpool and Manchester United at the Rajamangala National Stadium in Bangkok.
This month, Carlsberg will heat up the playing field even further with the release of Carlsberg and Liverpool’s 30-year partnership limited-edition cans.
The six-can collectible pack pays tribute to six Liverpool icons and their jerseys, stunningly created to mark the celebration.
To top it all off, the company has invited fans to the Carlsberg and Liverpool legendary experience on August 27, at Plaza Arkadia, to meet two of the biggest names in Liverpool history and enjoy a night of football and beer.
More information on other promotions by Carlsberg is available on its website www.carlsbergmalaysia.com.my. – The Vibes, August 4, 2022