Milk tea connoisseurs and Hello Kitty fans are in for a Christmas treat. CHAGEE Malaysia and iconic Sanrio character Hello Kitty are teaming up for a festive collaboration this Christmas season. Starting from 12 December 2025, you can try their latest flavour and get exclusive Tanned Hello Kitty merchandise in-store.
The new collaboration will highlight CHAGEE’s new Cocoa Oolong Milk Tea flavour; made with premium oolong from Fujian’s Wuyi mountains and Cocoa from Côte d’Ivoire’s Gold Belt, renowned worldwide for it’s high quality cocoa beans. This new flavour will warm you up for long overdue catchups and quiet moments this rainy Christmas season.
You can enjoy the new flavour in a limited edition cup and thermal bag designed with Tanned Hello Kitty for RM14.90 (regular) or RM16.90 (large).
To spread the Christmas cheer, CHAGEE will introduce a collection of limited edition Tanned Hello Kitty merchandise. Ranging from bags to keychain charms, these pieces will be the perfect accessory to your outfit or another cute addition to your Sanrio collection.
The CHAGEE and Tanned Hello Kitty merchandise includes The Snuggle Snap, The Cuddle Sling, The Plushie Charm, and The Mini Charm. You can get them in two separate seasonal bundles:
From 12 December 2025: 2 large Cocoa Oolong Milk Teas + complimentary Snuggle Snap / 1 large Cocoa Oolong Milk Tea + Cuddle Sling for RM46.90.
From 19 December 2025: 2 large Cocoa Oolong Milk Teas + Plushie Charm for RM52.90 / CHAGEE app voucher bundle redeemable for a Mini Charm.
CHAGEE X Hello Kitty ‘C-Pose’ social media challenge
You can also win limited edition Tanned Hello Kitty merchandise by joining the nationwide ‘C-Pose’ challenge. Running across 15 selected CHAGEE outlets in Malaysia, snap a photo next to the in-store Hello Kitty display with the signature CHAGEE ‘C’ hand pose.
Next, head to your social media of choice and upload the photos, tagging @my.chagee and #CHAGEElovesHelloKitty. Show the post to the store team and stand a chance to win drink vouchers and limited-edition merchandise.
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To find out more information, visit CHAGEE Malaysia’s official Instagram.
All images by CHAGEE Malaysia
Note : The information in this article is accurate as of the date of publication.