CHANEL’s new eyewear campaign with Kendrick Lamar, Lupita Nyong’o, Margaret Qualley and Nana Komatsu

EntertainmentWomen's Fashion
22 Apr 2025 • 6:00 PM MYT
LifestyleAsia MY
LifestyleAsia MY

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All eyes on the superstars! For its Spring Summer 2025 Eyewear campaign, CHANEL has partnered with not one but four beloved personalities. The personalities include ambassadors Kendrick Lamar, Lupita Nyong’o, Margaret Qualley and Nana Komatsu — all highly revered in their fields. Photographed by Karim Sadli, the four faces can be seen sporting the frames by CHANEL; showcasing them as a medium into their creative souls.

The CHANEL Spring summer 2025 Eyewear campaign highlights the Maison’s precise and elegant yet audacious frames. Modern and versatile, the latest eyewear collection pays homage to retro silhouettes with attention-grabbing hardware. They are timeless and enduring; making each pair a statement piece in its own right.

On the CHANEL Spring Summer 2025 Eyewear campaign, here’s what the four stars had to say. Kendrick Lamar said: “CHANEL has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.” For Nana Komatsu, “eyewear adds spice to your style and sometimes balances out an overly formal outfit”, adding that “CHANEL eyewear is not just a fashion item but is a crucial piece to express my character and mood. It brings out new sides of me beyond female elegance, such as my slightly punk and playful side.”

Next, Lupita Nyong’o expressed: “With CHANEL, there is a dedication to the liberty of the modern woman that resonates with me, a desire to uplift her and support her expression, comfort and movement. I like that this message is sent with imagination and joy in every CHANEL piece. CHANEL eyewear is extremely well-built, the designs are exquisite and can be worn with both a casual and more formal look. I love that they range from eye-catching to elegantly understated. And they also happen to be very comfortable.”

Last but definitely not least, Margaret Qualley expressed that she loves glasses so “I can hide” — adding that “CHANEL glasses are special because they hold mystery. Suddenly you’re Audrey Hepburn or Grace Kelly, you’re signaling that you’ve got secrets.”

Learn more about CHANEL and the Spring Summer 2025 Eyewear campaign HERE.

(Photos by Karim Sadli for CHANEL)


Note : The information in this article is accurate as of the date of publication.
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