Mauricio Pochettino is eager to rebuild a winning mentality at Chelsea.
The Argentine knows he's taken charge of a squad with confidence at rock bottom after a poor campaign which saw three managerial dismissals.
Pochettino told chelseafc.com: "The objective is to win because football is about winning. We will have good times, create good relationships, have a nice environment and relationship with people, but the most important thing in the end is to win.
"If you win, it helps develop all the other things. Football is about results, how you achieve that is different because we are people that care about the way we achieve the results.
"But in the end, we want to win, be competitive, be animals that want to compete every week and in every game. But we need to translate before on the training ground and to train in this way.
"We need to be really tough to try to create that mentality and the feeling that we can beat anyone."