Chelsea are prepared to settle for only 25 million per season for a shirt sponsor.
The Blues have unveiled their new home kit for the 2023/2024 season, but it does not have a sponsor as yet.
The club were in talks with several companies, but no firm deal materialized.
Per The Mail, Chelsea have now dragged down their asking price from 50 or 60 million to 25 million.
Stamford Bridge officials have not been successful in their talks with companies about this sponsorship.
Being absent from the Champions League and Europa League has likely played a role.
The club will not have any European football next season, while their status as an elite team has come into question after they finished in the lower half of the Premier League table.