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Chery Malaysia is all in on football fever as the world cup advances into the final stages.
Chery Motor has been promoting the football spirit with its Global Brand Ambassador, legendary striker Robert Lewandowski. The targeted partnership unites one of the most respected personalities in modern football history with Chery’s overarching brand philosophy, “For Family”.
To celebrate this seasonal collaboration, Chery’s regional operations centers, local subsidiaries, and dealer networks are hosting a coordinated series of football-themed community viewing parties and public engagement roadshows spanning key international markets across Europe, Asia, the Middle East, Africa, and Latin America.
In Malaysia, where football remains a highly popular sport, the brand is anchoring these community activations under the local “Chery Gempak Bola” event banner.
The Flagship Tiggo 9 SUV Built for Family Mobility
At the center of the global campaign is Chery’s premium flagship luxury model, the Chery Tiggo 9. Positioned to deliver a comprehensive premium cabin environment optimized for modern family use, the SUV focuses heavily on integrating safety, comfort, technology, and real-world practicality.
Reflecting on the SUV’s technical capabilities, Lewandowski noted that safety, comfort, and reliability are essential components of everyday travel—qualities that are directly mirrored in the engineering execution of the Tiggo 9. The vehicle’s ventilated seating configuration across the first two rows is specifically tuned to maximize comfort in tropical environments like Malaysia’s.
Chery’s Expanding Global Production Base Infrastructure
The partnership highlights Chery’s rapid expansion as one of China’s premier automotive exporters. The brand has maintained its commercial position as the number-one vehicle exporter out of China for 22 consecutive years, serving customers across more than 80 countries.
• International Geographic Footprint: Spanning over 120 countries and regions globally.• Dedicated Technical Infrastructure: Supported by 8 global R&D centers and 36 production bases.• Regional Distribution Network: Managing over 2,000 dealerships and 1,800 service centers.Chery Gempak Bola Roadshow and Exclusive Fan Giveaways
To engage directly with Malaysian car buyers, the company hosted the Chery Gempak Bola roadshow at the Orange Concourse in Sunway Pyramid from 8 to 12 July. The public event ran from 10:00 AM to 10:00 PM.
During the roadshow timeline, members of the public who placed a formal booking on any Chery vehicle variant instantly redeemed an exclusive, limited-edition Chery x Robert Lewandowski jersey t-shirt.
Additional configuration details, event schedules, and local product portfolios can be accessed by visiting Chery Malaysia’s official landing portal at www.chery.my or tracking updates on their verified social channels.
