LAHAD DATU: The Sabah Government is committed to preserving and celebrating the State’s rich cultural diversity as a key driver for tourism growth and national identity.
Chief Minister Datuk Seri Hajiji Noor said ongoing efforts to safeguard cultural heritage have paid off, with tourist arrivals continuing to rise post-pandemic, reaching 3.14 million visitors last year alone.
Speaking at the launch of the Lahad Datu Ethnic Vaganza Festival (Food and Culture) 2025, Hajiji said that such achievements stem from unity and peace, urging Sabahans to reject divisive rhetoric from irresponsible parties.
“We must continue strengthening our unity. Do not be swayed by those seeking to divide us,” he said in his speech read by Deputy Chief Minister III Datuk Shahelmey Yahya, Monday.
The Chief Minister praised the festival for showcasing diverse ethnic cultures, traditional cuisines and identities, proving that districts like Lahad Datu can spearhead tourism and economic development.
“Events like these unite people across ethnicities, strengthen our identity and promote harmony by celebrating our diversity as our nation’s strength. This festival also drives economic growth through arts and culture, delivering significant impact to the local economy,” he added.
Meanwhile, Festival Chairperson Datuk Mizma Appehdullah said the three-day event, which began on Sept 28, was conceived to create a signature celebration for Lahad Datu’s ethnic diversity through food, dance and traditional attire.
“Lahad Datu is blessed not just with natural treasures like Danum Valley and Blue Ring Reef, but also with diverse ethnic communities. This festival unites that beauty and culture,” she said.
Mizma expressed hope for State Government recognition and funding to expand the festival in future, noting it provides crucial opportunities for small traders to generate income and grow their businesses.
