Chili’s just roasted Burger King over an $18 burger meal

• Restaurant chain Chili's went viral on X after publicly criticizing Burger King's high prices, sparking a debate about the value of fast food.
• The viral exchange began when an X user posted a photo of a Burger King Bacon King meal priced at $18.19 and questioned why they shouldn't opt for a full-service restaurant instead.
• Chili's responded by promoting its own $10.99 '3 for Me' deal, which includes a sandwich, fries, bottomless chips and salsa, and an unlimited drink, contrasting it with the expensive fast food option.
• This social media interaction occurs as fast food visitor numbers in the US declined by over 4 percent in May, with drive-thru traffic falling 6.8 percent, partly due to rising gas prices.
• Fast food prices have risen significantly, with McDonald's reporting an average 40 percent increase in menu item costs since 2019, largely due to higher ingredient costs, such as beef.

IN FULL

Chili’s takes a swipe at the rising cost of fast food prices in viral post