China Market launches its first overseas digital mall in Malaysia, establishing an ASEAN hub to connect Chinese industrial-belt factories with regional buyers and facilitate Malaysian exports to China.
KUALA LUMPUR: China Market has launched its first overseas digital mall in Malaysia, establishing the country as its ASEAN hub for cross-border trade.
The platform uses a wholesale-to-wholesale fourth-party digital trade model to directly link Chinese source factories with overseas wholesale markets and manufacturers.
Developed by Shendu Digital Science & Technology Group, the China Market Overseas Digital Mall was unveiled at a launch and matchmaking event in Kuala Lumpur.
A joint statement said the initiative establishes Malaysia as a new ASEAN hub for source-direct procurement, enhancing efficiency and transparency in cross-border trade.
China Market Overseas Business general manager Yu Ligang said Malaysia was chosen as the first overseas landing point due to its strategic location at the heart of ASEAN.
He added that while the company had previously established an Indonesia Pavilion, the Malaysia launch marks the first full overseas implementation of its fourth-party digital trade platform.
In its initial phase, the platform will prioritise the food sector in Malaysia before expanding into other food categories and industries like hospitality and construction.
The platform is supported by China’s Linyi wholesale market ecosystem in Shandong Province, which aggregates over 10,000 suppliers and approximately 250,000 products.
Local partner Wisepost Solutions Sdn Bhd, led by founder Adrian Pan, is facilitating connections between these suppliers and overseas markets.
Pan said Linyi’s domestic trading volume is six times larger than Yiwu’s, reflecting its comprehensive industrial chain and role as a key upstream supply base in China.
“Our goal is simple: to make global quality products easier to access and global sourcing easier to achieve,” Pan said.
Wisepost Solutions co-founder Ygene Poon said the initiative targets three key cross-border trade challenges: information gaps, trust barriers, and after-sales support.
Information gaps are addressed through AI and big-data matching to connect buyers with suitable suppliers efficiently.
Trust barriers are managed via a high-credibility cooperation framework backed by state-owned enterprises and state capital.
After-sales support is delivered through a “three-in-one” model where local partners act as buyers, users, and service providers to ensure localised maintenance.
