THE Chamber of Cosmetics Industry of the Philippines Inc. (CCIP) is projecting a 9- to 10-percent growth in the sales of personal care and beauty products in the country this year, the group’s president Janina Tan said at the Cosmobeauté trade show on Wednesday.
In 2025, retail value sales rose by 10.1 percent to P320.85 million, higher than the P292.78 million in 2024.
Demand for sun care products from young consumers is up, Tan said, noting that sales spiked by 16 percent last year.
The Philippines has a young population, and with TikTok and e-commerce, sun care products are easy to buy, Tan pointed out.
While fuel and commodity prices remain high due to the war in the Middle East, Tan said the cosmetics sector in the country remains stable.
“Everyone is buying their cosmetics online, they’re not traveling because gas is expensive. But Filipinos like to look good, [so] the demand is still there,” said Tan, CEO of hair care brand HairReve.
“During Holy Week, sales are down, but this year, for some reason, [online purchases] of our products surged,” she added.
And despite foreign cosmetic brands entering the market and winning the preference of consumers, local products are not necessarily losing out.
“My products are locally produced, and it is a struggle to compete with the multinationals, [but] think social media give local brands the opportunity to showcase their products as well,” Tan said.
CCIP, established in 1974, is a nonprofit organization composed of manufacturers, distributors and brand owners.
Currently, it has 205 member companies including Unilever, Splash Corp. and Ever Bilena.
