Reinforcing its evolution beyond home wellness solutions, Coway expands
into the refrigerator series with a premium line-up designed for modern
Malaysian lifestyles in conjunction with its 20th Anniversary Celebration.
In conjunction with its 20th anniversary in Malaysia and the Coway
Innovation Fest, Coway, the Best Life Solution Company, introduces its
inaugural refrigerator series, with Malaysia leading as the first market in the
global Coway ecosystem to debut the series. This marks a significant milestone
in the brand’s continued evolution towards becoming a more comprehensive home
living and lifestyle solutions provider.
Anchored by its anniversary
philosophy, “We Never Compromise”, the launch reflects Coway’s commitment to
continuously innovate beyond conventional home wellness solutions while
responding to the evolving lifestyles and expectations of Malaysian households.
Building on two decades of consumer trust in Malaysia, the Coway Refrigerator
marks the brand’s expansion into the series, bringing together advanced
functionality, thoughtful design, and long-term care within a connected
lifestyle ecosystem.
The new refrigerator series introduces two models tailored to different
household needs, namely the Multi Door Refrigerator 551L and the Side-by-Side
Refrigerator 715L. Designed to complement contemporary homes while delivering
practical everyday functionality, the Multi Door model offers versatile food
care for varied storage needs, while the Side-by-Side model is built for
bigger, smarter living with spacious, organised storage. Together, they reflect
Coway’s approach to balancing innovation, aesthetics, and user-centric living
experiences.
The Multi-Door 551L
refrigerator further enhances storage flexibility with four temperature zones
and a convertible system, supported by features such as Triple Inverter
technology, and Dual Hygiene care with metal cooling finishes. Meanwhile, the
Side-by-Side 715L refrigerator, caters to larger households, offering generous
capacity alongside humidity-controlled drawers, Double Inverter technology and
hygiene-focused cooling features that balances storage, performance and design.
Janice Tan, Group Manager of Marketing Division of Coway Malaysia said,
“Our 20th anniversary is both a celebration of how far we’ve come and a
reflection of where we’re heading next. The introduction of the Coway
Refrigerator marks our ambition to evolve beyond wellness solutions into a more
comprehensive lifestyle companion for modern homes. In a market where consumers
are increasingly skeptical of claims and hungry for brands they can genuinely
trust, "without compromise" carries real weight. As the Best Life
Solution Company, we remain committed to delivering home solutions to better
support the way Malaysians live.”
Upon stepping into the Coway
Innovation Fest at the Pavilion Bukit Jalil Concourse Area, media guests were
invited to experience the launch of the refrigerator series firsthand. They
also explored the brand’s wider range of innovations through the Coway Home
Passport trail, featuring a series of interactive stations including water
purifiers, the all-new Coway BEREX Senno and Senno Plus massage chairs to a
refrigerator themed activity focused on food storage, each offering an engaging
way to interact with the products.
| Exclusive illustrations by local illustrator Willwin Yang featured in the Coway Home Passport Trail at the Coway Innovation Fest |
Marking Coway’s 20th
anniversary, the Coway Home Passport trail features a collaboration with local
talent, illustrator Willwin Yang, who brings the experience to life through
exclusive merchandise designs. Guests who complete the trail will be able to redeem
these limited collectibles. The trail will be open to the public from 16 to 19
July, offering visitors the chance to explore and collect specially curated
merchandise including magnetic photo frames, tote bags, sticker sheets, and
enamel pins.
Adding to the experience,
visitors can also enjoy The Fresh Table Live Cooking Show, where guest chefs
will prepare a variety of dishes ranging from local delights to international
favourites, showcasing the versatility of fresh, everyday ingredients from the
newly introduced refrigerator.
Beyond innovation and performance, Coway reinforced its commitment to service
excellence through dedicated care and maintenance support that ensures
appliance hygiene, and long-term performance. Staying true to its holistic care
philosophy, the refrigerator series incorporates maintenance-focused features
including deodorisation filter replacement and door gasket care to support
lasting cleanliness and durability.
Throughout this period,
visitors can also enjoy hands-on sessions with the latest additions to the
BEREX Massage Chair line-up, the BEREX Senno and BEREX Senno Plus. These
massage chairs feature an integrated health scan that tracks key wellness
indicators, enabling personalised therapy programmes tailored to individual
needs. They also adapt to different body profiles, ensuring precise acupressure
alignment for a more immersive and rejuvenating massage experience. An
exclusive on-ground promotion will also be available for customers who make
purchases during the roadshow period, offering added value as part of the
event.
As Coway brings its “We Never Compromise” philosophy to life with the launch of
its first refrigerator series in Malaysia, the brand reinforces its commitment
to redefining modern living through meaningful innovation, trusted care, and
solutions shaped by the realities of today’s homes.
For more information about Coway and its innovations, visit coway.com.my or follow Coway Malaysia on Facebook,
Instagram, and TikTok.
