Cracker Barrel makes new addition amid fallout from logo change

LocalBusiness & Finance
2 Sep 2025 • 3:25 AM MYT
The Independent
The Independent

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  • Cracker Barrel has launched a "New For Fall Menu" as the company continues its rebrand.
  • The restaurant chain reversed its decision to change its logo following significant backlash from conservatives, who accused the company of "going woke."
  • The proposed logo alteration, which would have replaced the traditional "Uncle Herschel" design, drew widespread criticism online.
  • Prominent figures, including Donald Trump Jr. and Donald Trump, publicly criticised the planned logo change, adding to the pressure on the company.
  • After a drop in stock value and public outcry, Cracker Barrel announced it would retain its original "Old Timer" logo, stating it had listened to customer feedback.

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