- Eline Van der Velden, CEO of AI-focused production company Particle 6, created the AI character Tilly Norwood, describing her as a “piece of art” and a creative tool, not a replacement for human actors.
- Van der Velden stated that AI, like animation or CGI, offers new possibilities for storytelling without diminishing live acting, and that AI characters should be judged on their own merits.
- Despite the creator's assurances, Hollywood talent agents have reportedly shown interest in signing Tilly Norwood, leading to significant backlash from human actors.
- Actors including Melissa Barrera, Mara Wilson, and Nicholas Alexander Chavez have criticised the development, with some suggesting boycotts of agencies that work with AI talent.
- The controversy surrounding AI characters like Tilly Norwood reflects broader concerns within the entertainment industry, similar to those raised during the 2023 SAG-AFTRA strike regarding AI's impact on actors' livelihoods and intellectual property.
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