Dollar General sees surge in shoppers as inflation batters household budgets

• Dollar General CEO Todd Vasos said higher-income consumers earning $100,000 a year are increasingly shopping at discount stores because of inflation.
• Gas prices averaging $4.476 per gallon amid the war with Iran have triggered demographic shifts in shopper behavior across retail chains.
• Consumer prices have climbed over 30 percent in seven years, raising costs for essentials such as food, car insurance, and caregiving.
• Traditional discount shoppers earning under $45,000 are adapting by shopping closer to home and buying smaller quantities more frequently.
• Major retailers like Dollar General and Walmart are attracting wealthier customers seeking affordability ahead of the upcoming midterm elections.

IN FULL

Dollar General gives bleak message about shoppers as they struggle to balance gas, utilities and food prices