- Domino's experienced a significant surge in demand during an England World Cup match, delivering an additional 45,000 orders.
- The substantial increase in pizza orders was recorded on 1 July, coinciding with an England match against DR Congo, prompting the company to staff up.
- The pizza chain also saw a boost in sales during recent heatwaves, as consumers opted for takeaways over cooking or barbecues.
- Domino's reported strong financial results for the first half of the year, with like-for-like sales up 6.1 per cent to £825 million and total orders increasing by 1.6 per cent.
- New product launches, including the Italiano's range and the Chick 'N' Dip sub-brand, contributed to sales growth and attracted new customers.
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