THE Department of Trade and Industry‘s E-Commerce Bureau on Wednesday said it has partnered with the Direct Selling Association of the Philippines (DSAP) to help stop the illegal online trade of the latter‘s products.
Both parties, which signed an agreement on March 17, will engage in information sharing, consumer education, and capacity building to strengthen trust in the digital marketplace.
Direct selling is a distribution channel used by global brands and emerging companies to bring products and services directly to consumers. The products include jewelry, cookware, nutrition, cosmetics, housewares, energy services, and insurance, among others.
Instead of having storefronts or large online marketplaces, direct selling companies tap independent contractors who make personal connections and sell the products through demonstrations, online conversations, and social platforms.
Among DSAP‘s members are Avon Cosmetics, DXN International, Nu Skin Enterprises, Herbalife International Philippines, Mary Kay Philippines, and Personal Collection.
“The partnership aligns with Republic Act 11967 or the Internet Transactions Act, which mandates the DTI to promote a robust e-commerce environment by strengthening consumer protection and ensuring fair competition among businesses,” the agency said.
DTI E-Commerce Bureau Director Eryl Royce Nagtalon emphasized the importance of government and industry collaboration in addressing challenges in the e-commerce landscape.
DSAP chairman Joey Sarmiento welcomed the partnership that will promote ethical and responsible businesses practices, particularly in online marketplaces.
“As the direct selling industry continues to embrace digital platforms, collaboration between the private sector and government is essential to safeguard consumers, protect legitimate businesses, and elevate the standards of e-commerce in the Philippines,” Sarmiento said.