- Dua Lipa is suing electronics giant Samsung for $15 million over the alleged unauthorised use of her image in a global marketing campaign for its televisions.
- The British singer claims Samsung used a picture of her face, taken backstage at the Austin City Limits Festival in 2024, on marketing materials and TV packaging without her permission or payment.
- The lawsuit alleges that Samsung began using the image at the start of 2025 and was 'dismissive and callous' when Lipa requested they cease its use.
- Lipa's team asserts that Samsung profited from appearing to have her endorsement, citing fan comments suggesting customers bought TVs due to her perceived backing.
- The legal action accuses Samsung of copyright infringement, right of publicity violation, and false endorsement, seeking at least $15 million in damages and the company's profits from the alleged misuse.
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