Ethical Artificial Intelligence in communication ensuring trust and inclusiveness as cornerstones in digital platforms

Technology
11 Nov 2026 • 1:00 PM MYT
Zulkifly Baharom
Zulkifly Baharom

An HR practitioner, Sejahtera Leadership Coach & Gusi Peace Prize Laureate.

Image from: Ethical Artificial Intelligence in communication ensuring trust and inclusiveness as cornerstones in digital platforms
Ethical Challenges in AI-Generated Communication Content. Pix: The Sun Malaysia

In today's technology-driven world, artificial intelligence (AI) is revolutionizing the way we communicate. AI is becoming an integral part of our daily interactions, from chatbots that handle customer inquiries and algorithms that curate content to virtual assistants that manage our work-life schedules. The primary focus of these advancements has often been an enhancing efficiency and reducing costs, making communication faster and more streamlined. However, as AI continues to permeates various aspects of communication, it is crucial to address the ethical implications that come with it. Ethical considerations, such as bias in AI communication and the transparency of AI-generated content, are essential for building trust and ensuring inclusiveness. These factors are often overlooked in favor of technological advancements and economic benefits. I believed ethical AI is not just a technical challenge but a moral imperative. It plays a pivotal role in shaping communication platforms.

Image from: Ethical Artificial Intelligence in communication ensuring trust and inclusiveness as cornerstones in digital platforms
Redefining Human Interactions: The symbiosis of AI and communications: Augmenting creativity & strategy for the future. Pix: University of Southern California Annenberg (USC) School for Communication and Journalism

In this context, I am pleased reading the truthful comment from one enlightened reader, Celyn on my story “The more we use AI, the more we trust it then the more we've cognitive offloading: Does human still take responsibility?” published by newswav.com dated Saturday, 07 November 2026. I quote Celyn “The more we use A , the more we trust it? Not necessarily lah! AI is just a tool. I use it to gather information, analyze things and challenge my own thinking. But trust it blindly? Never lah! I don't outsource my judgement or responsibility to a machine. At the end of the day, I trust my own ability to question, verify and make decisions. Use the tool, don't become the tool's fool! I've been using calculators for donkey's years, long before AI even existed. You can use calculator every day without blindly trusting it, right? You still check whether you keyed in the correct numbers whether the answer makes sense.” Celyn has hit the nail right on its head. I replied, “Spot on, Celyn!”


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