- Berlin is set to launch a new initiative called BerlinPay this summer, which will reward tourists for engaging in sustainable behaviour.
- Under the scheme, visitors who collect litter, help spruce up neighbourhoods, or support social projects could receive free or discounted entry to attractions and meal vouchers.
- The German capital, recently ranked the fourth most sustainable metropolis globally, aims to promote eco-conscious tourism through this programme.
- BerlinPay is modelled on Copenhagen's successful CopenPay scheme, which began in 2024 and expanded significantly in 2025.
- CopenPay rewards tourists in Copenhagen with free drinks, meals, and activities for climate-friendly actions such as litter collection or using eco-conscious transport.
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