- The French seaside resort of Le Touquet-Paris-Plage is hosting a week of discounted activities to entice British tourists back to its shores.
- From 25 to 31 May, the coastal commune will offer a series of free or affordable events, delivered in English, to showcase the French 'art de vivre'.
- The itinerary includes activities such as sand yachting sessions, guided horse rides, bike tours, shrimp fishing, and a classic car gathering.
- Le Touquet, historically known as the “most British of French resorts”, experienced a decline in British visitors after Brexit.
- A British-born Touquet councillor stated the initiative aims to encourage British guests to try new experiences without language barriers.
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