kota kinabalu: Sabah's tourism and local business sectors are expected to receive a boost through ‘Explore Sabah’, an initiative aimed at connecting the State's cultural heritage, tourism experiences and local entrepreneurs.
Gabungan Muafakat Persatuan Etnik Bumiputera Negeri Sabah (Magebs) president Datuk Abdullah Sibil said the initiative, spearheaded by Magebs with a technology partner, would provide a digital platform linking tourists with local businesses and tourism service providers.
He said the initiative, centred on the concept of “Discover, Experience, Connect”, aims to create economic opportunities for local communities, particularly Bumiputera entrepreneurs and micro, small and medium enterprises (MSMEs).
A key component is the Magebs (Sabah) Smart Card, which will use digital technology to connect visitors with local traders, product entrepreneurs and tourism operators.
Speaking to Daily Express here on Thursday, Abdullah said the initiative would be officially launched on November 28 at Kinabatangan Hall 2, Sabah International Convention Centre (SICC).
He said the initiative also seeks to showcase Sabah's ethnic diversity, cultural heritage, gastronomy, handicrafts and local products to domestic and international visitors.
