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THE 14th edition of Radio Televisyen Malaysia’s (RTM) Jelajah Ramadan was officially launched today by Communications Minister Datuk Fahmi Fadzil at Pasar Tani Kekal Datin Halimah, Larkin, Johor Bahru, signalling the start of a nationwide outreach initiative aimed at uniting communities and bringing the spirit of Ramadan directly to the people.
In his address, Fahmi emphasised that the presence of attendees was not merely ceremonial but a reflection of shared commitment and dedication to engaging with the public.
“Choosing a farmers’ market as the launch site reflects the heartbeat of the community as well as its role as a hub for local interaction and economic activity,” he said.
Fahmi underscored RTM’s long-standing role as a socially responsible national broadcaster.
The Jelajah Ramadan programme, running consistently since 2012, has evolved beyond an annual activity to become a symbol of RTM’s ongoing commitment to engaging communities directly.
“I am informed that this programme has entered the Malaysia Book of Records as the longest-running Corporate Social Responsibility initiative in the country, having conducted 38 activities nationwide.
“This recognition is more than an achievement; it demonstrates that RTM serves beyond news and entertainment,” he said.
The minister noted that the initiative aligns with the MADANI Government’s values of Ihsan, well-being, and social sustainability, positioning RTM as a conduit between government policies and public voices.
Fahmi highlighted the theme for 2026, “One Voice, One Soul,” stressing the enduring relevance of radio in an increasingly digital and fast-changing world.
“Radio has a special role. Its broadcasters accompany drivers on the road, traders in the market, fishermen at sea, and farmers in the fields, making it a steadfast companion in daily life.
“Through its reach across time and space, radio unites communities regardless of ethnicity, religion, or age,” he said.
The 2026 Jelajah Ramadan involves 15 vehicles and 40 personnel, including broadcasters and guest celebrities, covering 30 selected locations across Malaysia over 20 days from 16 February to 8 March, spanning northern, southern, central, eastern regions, as well as Sabah and Sarawak.
Fahmi extended his appreciation to main sponsor BABA’S, as well as strategic partners including PETRON, Hotel Seri Malaysia, Universiti Malaysia Perlis (UniMAP), TVET Malaysia, Raja Perfume, Himalaya, Jabatan ATOM Malaysia, QSR Brands, Nestlé, AEON, and TikTok.
Addressing RTM’s role in the era of digital transformation, Fahmi emphasised the broadcaster’s commitment to remaining relevant and competitive, noting the expansion of radio beyond analogue broadcasting to include digital platforms, online streaming, and social media integration.
Yet he stressed that modernization must not come at the expense of core public broadcasting values, including integrity, social responsibility, and community cohesion.
“This Ramadan Tour demonstrates that while technology continues to advance, approaches rooted in compassion and public care remain a priority,” he said.
Fahmi addressed the entire Jelajah Ramadan 2026 team, from producers and technical crews to drivers and guest celebrities, urging them to prioritise safety, uphold professional conduct, and engage sincerely with communities.
“Every step, word, and action reflects RTM’s credibility in the eyes of the public,” he said.
The minister concluded by formally launching the Jelajah Ramadan RTM 2026, expressing hope that the programme will continue to strengthen societal bonds, enhance RTM’s relationship with communities, and inspire a spirit of togetherness throughout the holy month of Ramadan. - February 16, 2026