KENINGAU: The Federal Agricultural Marketing Authority (FAMA) is further strengthening the nation’s agricultural marketing chain in line with the aspirations of the 13th Malaysia Plan (RMK-13), ensuring food security while providing broader market opportunities for farmers, breeders and agrofood entrepreneurs.
Deputy Minister of Agriculture and Food Security, Datuk Seri Arthur Joseph Kurup, said various measures have been taken, including enhancing FAMA’s logistics network in Sabah.
This includes the operation of 16 commercial vehicles, three operations centres in Tawau, Tenom and Kota Kinabalu, seven cold storage facilities and one distribution hub.
In addition, 29 Farm Collection Centres (PPL) have been established as key collection points before products are marketed.
“These measures ensure that fresh produce such as avocado, pomelo, Sabah bananas and coconuts can be marketed more efficiently nationwide,” he said when officiating the FAMA Fest 2025 @ Sabah at Dataran Keningau.
FAMA has also been actively implementing direct purchase transactions, the Forward Agreement mechanism and the Contract Farming Programme. Last year alone, 532 metric tonnes of pomelo worth RM1.8 million were successfully marketed.
Meanwhile, the Agro MADANI Sales Programme (JAM) has benefited the public by offering basic goods at prices 10 to 30 percent lower than the market. Up to August this year, 40 JAM series were organised in Sabah involving 629 entrepreneurs, with sales amounting to nearly RM750,000.
Under RMK-13, two key programmes will be prioritised. The Malaysian Agrofood Production Strengthening Programme (PPAM), with an allocation of RM112.2 million, focuses on productivity, modern technology and infrastructure development.
The National Agrofood Network Programme (RANTAI), valued at RM28.98 million, aims to strengthen collection centres, supply chain networks and sustainable distribution through collaboration with multiple stakeholders.
Arthur expressed confidence that this comprehensive marketing strategy will help local agricultural products not only dominate the domestic market but also penetrate ASEAN and global markets.
He said Sabah, in particular, has the potential to become Malaysia’s main gateway to regional markets due to its strong logistics, modern facilities and high-quality products.
The event was also attended by FAMA Director-General Abdul Rashid Bahri, Deputy Director-General Suraya Mohd Yusof, FAMA Sabah and Labuan Director Sarman Sidno, and Keningau District Officer Peter Jonu.
Deputy Minister of Agriculture and Food Security, Datuk Seri Arthur Joseph Kurup, said various measures have been taken, including enhancing FAMA’s logistics network in Sabah.
This includes the operation of 16 commercial vehicles, three operations centres in Tawau, Tenom and Kota Kinabalu, seven cold storage facilities and one distribution hub.
In addition, 29 Farm Collection Centres (PPL) have been established as key collection points before products are marketed.
“These measures ensure that fresh produce such as avocado, pomelo, Sabah bananas and coconuts can be marketed more efficiently nationwide,” he said when officiating the FAMA Fest 2025 @ Sabah at Dataran Keningau.
FAMA has also been actively implementing direct purchase transactions, the Forward Agreement mechanism and the Contract Farming Programme. Last year alone, 532 metric tonnes of pomelo worth RM1.8 million were successfully marketed.
Meanwhile, the Agro MADANI Sales Programme (JAM) has benefited the public by offering basic goods at prices 10 to 30 percent lower than the market. Up to August this year, 40 JAM series were organised in Sabah involving 629 entrepreneurs, with sales amounting to nearly RM750,000.
Under RMK-13, two key programmes will be prioritised. The Malaysian Agrofood Production Strengthening Programme (PPAM), with an allocation of RM112.2 million, focuses on productivity, modern technology and infrastructure development.
The National Agrofood Network Programme (RANTAI), valued at RM28.98 million, aims to strengthen collection centres, supply chain networks and sustainable distribution through collaboration with multiple stakeholders.
Arthur expressed confidence that this comprehensive marketing strategy will help local agricultural products not only dominate the domestic market but also penetrate ASEAN and global markets.
He said Sabah, in particular, has the potential to become Malaysia’s main gateway to regional markets due to its strong logistics, modern facilities and high-quality products.
The event was also attended by FAMA Director-General Abdul Rashid Bahri, Deputy Director-General Suraya Mohd Yusof, FAMA Sabah and Labuan Director Sarman Sidno, and Keningau District Officer Peter Jonu.
