Wanna know what fashion trends are 'in' nowadays? Vegetation. Yes, you read it right, folks! Literal grass growing on your clothes. Crazy, right.
Loewe, a Spanish luxury fashion brand, recently unveils their newest and eco-aware spring-summer collection of menswear at Paris Fashion Week. Let me tell you, this collection is next level.
British designer, Jonathan Anderson shared his climate inspired garments down on the runway. This had been the talk of the town for the entire week as those clothing had been blended fabric with a chia pet in a dystopian themed runway.
"Plants that have been grown on a series of garments and shoes are the result of an experimental process developed in collaboration with Paula Ulargui Escalona. The idea is that overtime the pieces merge with nature."
For the pieces to be how they are as shown on the runway, Loewe took 20 days to reach the desired level of growth in a specially constructed polytunnel on the outskirts of Paris. Regular watering schedule and maintenance were required to ensure the garments were runway-ready.
@loewe Growing LOEWE SS23
original sound - LOEWE
The intention behind this was to spread awareness of how humanity exploits nature, illustrating how one day we'll only be able to see animals through the screen of our devices and plants are exploited for fashion.
What do you guys think about this? I feel like if I wear these pieces, cows will be all over me, grazing the grass until there's nothing left.
