Fast-food chain to deploy AI chatbots to encourage customers to order more

• Dairy Queen is expanding its use of AI chatbots at drive-thrus, following initial tests last year with technology company Presto.
• The fast-food chain plans to expand testing to dozens of additional stores this week, aiming to speed up wait times and encourage customers to add more items to their orders.
• Initial tests showed positive results, with the bots improving customer satisfaction scores by double-digit percentages and achieving approximately 90% accuracy.
• The AI chatbots were noted for making fewer mistakes than human employees, consistently reading orders back to customers, and successfully handling high-volume events like Free Cone Day.
• Dairy Queen joins a growing list of fast-food chains, including Wendy's, Carl's Jr., Hardee's, Taco Bell, and Burger King, that are deploying AI technology in their drive-thrus and other operations.

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Dairy Queen drive-thru is rolling out AI