Finas introduces a new RM244 million fund to support films promoting national unity, open to all genres, as local box office revenue surges
KUALA LUMPUR: The National Film Development Corporation Malaysia (Finas) will introduce a new fund to encourage film productions that promote national values.
The National Citra Production Special Fund (CITRA) aims to foster patriotic spirit through cinematic storytelling.
Finas chief executive officer Datuk Azmir Saifuddin Mutalib said applications for the fund will open to industry players.
Disbursements are expected by the end of the year following approval from the communications and finance ministries.
“Films are an important medium for society, conveying stories about history and unity,” he told reporters after the Creative Industry Symposium 2026.
He clarified the fund is not limited to specific genres like war films.
“Comedy, horror or any other form of storytelling will be considered, as long as it conveys elements of unity and patriotism,” Azmir Saifuddin said.
The application criteria are similar to the existing Creative Content Fund but with greater emphasis on national values.
He also highlighted the local film industry’s strong box office performance.
Local films raked in RM244 million in 2025, up significantly from RM125 million in 2024 and RM108 million in 2023.
This record reflects positive industry development, though maintaining momentum remains a key challenge.
Finas is collaborating with production houses like Astro and Media Prima to help local works reach international audiences.
The corporation is focusing on three strategic areas to bolster the creative industry.
One initiative aims to position Malaysia as a filming hub for both local and international productions.
This development would also support growth in tourism, hospitality and services sectors.
“Malaysia has the infrastructure, facilities and skilled workforce, making it a preferred destination for international productions,” he said.
Another key focus is the development of the animation sector, with emphasis on creating local intellectual property.
Finas sees potential for Malaysia to become a regional hub for animation production outsourcing.
The corporation is also partnering with educational institutions to encourage student exploration of animation.
This ensures graduates have clear career opportunities within the growing sector.