First look: John Lewis teases 2023 Christmas advert

7 Nov 2023 • 7:03 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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It is the Christmas advert we have all been waiting for.

John Lewis has given shoppers a sneaky peak of its much anticipated 2023 Christmas advert and released a ten-second trailer on its social media platforms.

The clip, released on Tuesday (7 November) shows a young boy looking at items at a Christmas market, before spotting a vintage-style box that has the words “Grow your own perfect Christmas tree' written on it”.

Upon opening the box, the he finds a single tree seed inside.

The social media post is captioned “Christmas begins 9 November” hinting the release date of the full advert.