- Nigel Farage has appointed former investigative journalist Miles Goslett as Reform UK's new chief of communications, a move made as the party faces declining poll numbers and recent controversies.
- Goslett previously served as a researcher for Tory peer Lord Ashcroft, contributing to several critical books, including one focused on Farage, alongside others on figures such as Angela Rayner and Keir Starmer.
- The appointment comes after a series of challenges for Reform UK, including a significant drop in polls from a high of 35 per cent to approximately 24 per cent, scrutiny over a £5 million donation, and a notable defeat in the Makerfield by-election.
- A Reform source indicated that Goslett's responsibilities will centre on "longer term stuff" like opposition research and digital content, rather than day-to-day press interactions, signalling a strategic shift in the party's communication strategy.
- Farage is reportedly exploring alternative communication channels, including social media and podcasts, to disseminate his message and potentially bypass difficult questions from traditional media, following a recent cancellation of a BBC interview.
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