US major car and truck producer Ford reported on Thursday a second quarter sales decline of 10.3% to 549,200 vehicles, as daily rental sales dropped by 69% and it phased out models.
Excluding model transitions and assuming flat rental volumes, second-quarter sales would have risen an estimated 0.5%. Ford noted that it grew estimated June retail market share by 0.2 percentage points to 12.3%, driven by strong demand for high-margin SUVs and F-Series trucks.
For the first half period, total sales were 1,006,515 vehicles, down 9.6%. First-half F-Series sales reached 357,801 units. Ford Pro Intelligence paid software subscriptions increased by approximately 20% year-over-year in the first half period with a total of more than 900,000 active subscriptions.
